Market leading lifestyle-focussed rental homes brand Tipi drives enquiries and leases of its Wembley Park apartments using a sophisticated Out-of-Home led campaign using behavioural data to find a new and highly bespoke audience.
The Challenge As a bold new entrant into the UK property rental market, offering homes at the largest single site of build-to-rent homes in the UK, Tipi needed a strategic OOH campaign. The brief was to attract new residents and raise awareness of its apartments in Wembley Park, London’s most exciting new neighbourhood and one […]
Renowned author travels to Lexus headquarters in Japan for cultural, deep dive
Malcolm Gladwell, #1 New York Times bestselling author, long-time New Yorker writer, and host of the podcast Revisionist History®, is a self-proclaimed car nut. Which made him the perfect host to collaborate with Lexus for a six-part podcast which launched on March 5. The podcast title, “Go and See”, is an approximate translation of the […]
Publicis Groupe has appointed Eleanor Conroy to the newly created role of Director of Communications and Marketing for Publicis Groupe UK. Conroy will report to UK CEO, Annette King, bolstering the UK leadership team line-up. She will oversee the communications teams across Publicis Groupe UK and lead collaboration and alignment across Publicis Groupe UK and its […]
Campaign seeks to raise awareness for fair salaries among both women and men, eliminating gender wage gap
As Peru has one of the highest rates of the gender wage gap in Latin America (29.6%), Scotiabank, one of the largest banks in Peru, made a public commitment to change this. With the help of Wunderman Thompson Peru, and on the occasion of International Women’s Day, Scotiabank surprised all its female clients who opened […]
Premium outdoor media owner Ocean Outdoor has launched @ The Local, a UK wide community of digital citizens which gives voice to the diverse views and values of young, highly mobile consumers living in the nations and regions outside of London. Designed as an interactive online community, @ The Local provides a live snapshot of consumer trends, […]
Creative Hotshop and Award-Winning independent Media Agency appointed as agencies of record by the LTA
After a competitive pitch process, the independent agency network, The&Partnership announces today its appointment as creative agency of record for the LTA. Leading independent performance media agency, The Kite Factory, joins them as the LTA’s media planning and buying agency. The LTA govern and develop tennis across Britain, from grassroots participation through to the professional game. […]
For the new campaign for Metro Credit Union, Newburyport-based ad agency Mechanica asked Massachusetts residents what they expect from their financial institution and found a disheartening truth – consumers expect to be underserved and feel unprepared to manage their finances.The new “Here to Make Things Better” campaign rallies customers to demand more from their banks. The three 30-second spots, entitled […]
Teads now enables brands to extend social campaign reach by over 100 million additional users and achieve improved media performance
Teads, The Global Media Platform, unveils inRead Social, a new product enabling advertisers to extend social media campaign creatives to Teads’ platform of premium publishers. Teads’ inRead Social is designed to be a powerful, frictionless complement to brand’s social media activations. By leveraging inRead Social as an extension to existing social campaigns, brands can now benefit […]
Google teams up with comedy duo in hilarious new YouTube film directed by Ben Green to launch the new Google Assistant, the super fast voice assistant that’s just arrived in the UK, exclusive to Google Pixel 4
Google aims to build products that help people in everyday life, in both big and small ways. Sometimes that’s knowing the weather, sometimes it’s sending messages hands free and sometimes it’s helping you find your way back home. Britain is a nation of walkers. 140,000 miles of public footpaths, bridleways and byways cover the countryside. […]
Global investment giant's TV ad shows UK its true colours
Vanguard 30sec Master-HD from aml on Vimeo. The campaign was created by London-based agency AML Group. It kicks off with a 30” TV spot that brings to life Vanguard’s unique low-cost, uncomplicated investment offer and features people from all walks of like making the ‘Vanguard V for value’ sign. “Vanguard stands for value to investors […]
