Sony Interactive Entertainment debut’s its latest spot for PlayStation VR, “Live the Game.” Intended to dramatize the out of this world experience PlayStation VR offers, this new global campaign features gamers being returned from the game world to the real world. A young man is dropped back to suburbia by some tough-looking London gangsters, a […]
The ad industry is losing talented people at “unsurprisingly high rates”, according to Karen Blackett OBE, WPP UK country manager and chairwoman MediaCom, UK & Ireland. Speaking on Tuesday 12 November at WellFest, the brand-new workplace wellbeing conference organised by NABS, Karen called for an increased focus on emotional intelligence in order to support and […]
• Initiative developed in partnership with FreedomToDonate and creative agency ELVIS • Campaign highlights the discriminatory UK law which states it is illegal for all gay or bisexual men to donate blood unless they are willing to abstain from sex for three months • Illegal Blood Bank opens on Saturday 23rd November in secret London location
LADbible Group has today revealed a major new initiative from UNILAD, which has a monthly reach of 430m, in partnership with pressure group FreedomToDonate. The push was developed in collaboration with creative agency ELVIS, which was appointed following a competitive pitch earlier this year. UNILAD, FreedomToDonate and ELVIS are partnering to launch the world’s first-ever blood bank for […]
easyJet, in collaboration with the Netherlands Board of Tourism & Conventions, have embarked on their first ever influencer-only campaign in the UK, called #vanderers. It will come as no surprise to hear that Holland is one of easyJet’s most popular destinations, and there are so many great Dutch cities to discover, all within easy reach […]
SMP, the shopper marketing specialist, is opening the doors on sister shop Melody, a global e-commerce agency to help brands win on Amazon. Melody has been launched to help brands turn searches into sales on Amazon through the creation and deployment of ecommerce advertising. The new agency builds on SMP’s position as part of Amazon’s […]
The new device features more precise geotargeting capabilities, increased screen resolution, and integrated smart city data sensors to elevate out-of-home media
Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of the next generation of its display technology. These new screens offer the highest resolution of any digital out-of-home (DOOH) display on the market. With social good in mind, Firefly’s screen design also integrates smart city […]
Great Guns partners with Opening Ceremony’s Carol Lim to launch an immense artistic undertaking which includes interpretive dance, surrealist art, and an exhibition in Shanghai
Japanese beauty brand SK-II is showcasing the power of collaborative art with a boundary-pushing immersive campaign for its iconic skincare ingredient Pitera™. Great Guns and its production centres worldwide united to create a unique marriage between art and product with a project that spans a first-of-its-kind skincare exhibition in Shanghai, a collection of striking artistic […]
Fairtrade Finland has unveiled a campaign starring some (chocolate) animals meeting a sticky end to raise awareness of the impact of climate change on cocoa trees. Under a “business as usual” scenario, chocolate-growing countries will experience a 3.8°F (2.1°C) increase in temperature by 2050 and a marked reduction in cultivation area. According to Fairtrade Finland, if that happens […]
Taylor Herring launches Christmas campaign for Card Factory – Festive Family Photocards Rise in trend for personalised family Christmas cards spurred on by the Kardashians and the Royal Family ‘Festive Family Photocards’ aims to give all UK families the chance to make Christmas extra special with a personalised family photo card Stacey Solomon and family debut their Christmas card to celebrate the launch
Taylor Herring has teamed with up leading British card brand, Card Factory, on their first ever Christmas PR campaign, Festive Family Photocards. The agency was tasked with devising a big impact creative for Card Factory’ most important sales period – the festive season. Taylor Herring identified the rising trend of personalised family Christmas cards – […]
Socially-led creative agency network We Are Social is setting its sights on the Canadian market with the launch of its 15th international office, in Toronto, Canada. Led by managing director Coby Shuman, previously of Huge, the agency is already working with a number of global brands in Canada, including Yokohama, Intuit and Lorex.Canada has 25 […]