Granby’s research reveals on-pack promotion drives loyalty in the UK

Granby’s research reveals on-pack promotion drives loyalty in the UK

Independent marketing agency, Granby, announced the results of a bespoke consumer survey into the impact of on-pack promotions in a digital age. The research conducted in partnership with polling company Censuswide, saw 1000 UK consumers, representative of the general population, questioned extensively on their shopping habits; from what makes brands more attractive to how they […]

Nike and AnalogFolk challenge sneaker heads in London to hunt for hidden Kyrie 4 Trainers

Nike and AnalogFolk challenge sneaker heads in London to hunt for hidden Kyrie 4 Trainers

 NBA basketball superstar, Kyrie Irving, took centre stage at London’s O2 Arena when the Boston Celtics faced the Philadelphia 76ers in the eighth NBA regular-season clash in the UK. The game happened to coincide with the highly anticipated launch of the latest Kyrie Nike basketball shoe – the Kyrie 4s. With limited time with […]

Code Computerlove redesigns Bentley Collection eCommerce site

Code Computerlove redesigns Bentley Collection eCommerce site

Luxury automotive brand Bentley has re-launched its online Bentley Collection store with a refreshed design and a more conversion focused customer experience. The Bentley Collection is a range of luxury clothing, accessories, gifts and items for the home that embody the essence of the Bentley marque. Products are available to buy via Bentley dealerships and […]

Y&R Branding creates visual ID and broadcast project for FIBA Basketball World Cup China 2019

Y&R Branding creates visual ID and broadcast project for FIBA Basketball World Cup China 2019

FIBA (International Basketball Federation) has been working with Y&R Group’s branding agency since May 2017, to create a visual ID for its flagship competition which will take place in China from 31st August-15th September 2019. The World Cup’s Qualifiers, involving national teams from 80 countries from across five continents, are now on and will continue […]

Agencies celebrate DBA Design Effectiveness Awards success

Agencies celebrate DBA Design Effectiveness Awards success

The DBA Design Effectiveness Awards revealed their various winners during a grand ceremony held on February 22, at The Brewery in London. The programme recognises projects which demonstrate design’s tangible effect on business, from increased gross margin to job creation. The awards were presented by Rt Hon Matt Hancock MP, Secretary of State for Digital, […]

Robot Food raise the bar with knockout design for Bulk Powders’ WMN

Robot Food raise the bar with knockout design for Bulk Powders’ WMN

Bulk Powders is one of the UK’s leading sports nutrition brands and has continued to go from strength to strength. Their latest venture is a range exclusively for women and required impactful brand and packaging design to complement industry leading flavours and formulations. Leeds-based strategic design agency, Robot Food, was asked once again to lead […]

International consumers prepared to pay up to 22% more for British goods, according to Barclays

International consumers prepared to pay up to 22% more for British goods, according to Barclays

As Britain prepares to negotiate fresh trade deals abroad, new global research from Barclays Corporate Banking reveals two fifths (39%) of international consumers would be more inclined to buy a product if it displayed the Union Jack. This was especially true for consumers in Asia and the Middle East (India, 67%; UAE, 62%; China, 61%), […]

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