Real Madrid Partners with Snapchat for El Clásico

Real Madrid Partners with Snapchat for El Clásico

Real Madrid is one of the most popular football team in the world, with 85m fans on Facebook and 17.5m followers on Twitter, so a partnership based around its biggest match of the year is a massive win for Snapchat, who hosted one of its Live Stories based around the side’s clash with F.C. Barcelona […]

YouTube Kids App Launches In UK and Ireland

YouTube Kids App Launches In UK and Ireland

YouTube has launched its standalone app for child-friendly content in the UK and Ireland, aiming to offer parents and carers a source of streaming video that they can be assured is suitable for young children. The YouTube Kids app launched nine months ago in the US, and has since been downloaded by over 10m American […]

Ashton Kutcher & Motorola put people’s smartphone addiction to the test

Ashton Kutcher & Motorola put people’s smartphone addiction to the test

Motorola teamed up with actor-turned-startup investor Ashton Kutcher in this new commercial that aims to illustrate people’s dependency on their smartphones. Participants were invited to sit alone in a square cubicle facing a large mirror, with their hands placed on a transparent tabletop. Their mobile phone was left on the table, placed between their hands, […]

Mobile Video Ad Spend has Almost Tripled in 2015

Mobile Video Ad Spend has Almost Tripled in 2015

Mobile video is more popular than ever, with a study from AppLovin and AppsFlyer showing that use of the format has grown 190 per cent in the first three quarters of 2015, and shows up to 40 per cent higher user retention than non-video formats. The figures back up a Business Insider Intelligence report from […]

Mii avatar chat app to spearhead Nintendo’s first foray into mobile

Mii avatar chat app to spearhead Nintendo’s first foray into mobile

Nintendo has unearthed details about its landmark entry into mobile gaming, revealing its first title, a free-to-play chat app called Miitomo. The app, produced by mobile developer DeNA, enables the Nintendo community to communicate with each other using their customisable Mii avatars. Details of what the game will entail are few and far between and […]

Blippar Acquires AR Try-on Platform Binocular

Blippar Acquires AR Try-on Platform Binocular

Ad platform Blippar, which delivers AR content and experiences triggered by real-world objects and tags, has acquired augmented reality firm Binocular, which creates AR applications and specialises in virtual try-on technology. Binocular came to the world’s attention last year when it won the Cannes Lions Bronze award for best use of technology for its work […]

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