Creative Marketing Agency, Komodo, Launches New Platform to Support Influencer Business Ventures
Creative Marketing Agency, Komodo, Launches New Platform to Support Influencer Business Ventures
Publicis Groupe and The Trade Desk Join Forces to Champion New Approach to Privacy-First Identity and Personalization at Scale in a Cookie-less World
THE PARTNERSHIP WILL GIVE BIRTH TO A NEXT-GENERATION OF PERSONALIZED MEDIA PLATFORM, RUN EXCLUSIVELY ON THE TRADE DESK DSP AND LEVERAGING EPSILON CORE ID
Publicis Groupe and The Trade Desk today announced that they are joining forces to ensure their advertising clients can continue to build direct and individual relationships with their customers in a cookie-less world, while also protecting consumer privacy. With the imminent deprecation of third-party cookies on some platforms, and the associated loss of brand contact with […]
ITB Worldwide launches ‘The Power of Influence’ quarterly trends report to coincide with revamped website reflective of progressive positioning in the influence space
ITB Worldwide, the full-service talent + influencer marketing agency that connects brands with culture, has announced the launch of ‘The Power of Influence’, its quarterly talent + influencer trends and insights review, to connect people in the marketing industry with the most current information about the world of Influence. Each quarter, ITB’s team of culturally […]
Gaming for Everyone: Xbox and Serviceplan Group celebrate Women in Gaming worldwide with a special Xbox controller
23 countries, four continents – gaming for everyone: During Women’s History Month, Xbox launched a worldwide initiative to support women in gaming. At the centre of the idea, which was developed and implemented within the Serviceplan Group, is a very special Xbox controller which replaces the B button with the equal sign to symbolize equality for all in the gaming community.
Women make up almost half of the gaming community, celebrate success in Esports, and hold high profile leadership positions in the gaming industry. Yet, women still struggle within the gaming scene to combat misogyny in the form of outdated gender stereotypes, discrimination, bullying and sexist insults. Xbox, together with the Serviceplan Group, is committed to […]
Impact Acquires Affluent to Power Agency Managed Partnership Programmes at Scale
With its second acquisition of 2021, Impact offers the most comprehensive set of technology solutions for all players in the partnership ecosystem
Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programmes for brands at scale. This acquisition, the second for Impact in 2021, furthers Impact’s investment in the Partnership Economy, offering brands, publishers, and now agencies world-class technology solutions to successfully manage and grow […]
UK gaming entertainment company 1st11 welcomes Brazilian soccer star Arthur Melo as investor and first global ambassador
Leading international gaming entertainment business 1st11 has secured Brazilian international and Juventus soccer star Arthur Melo as its Global Ambassador. 1st11 delivers interactive gaming experiences working in collaboration with leading talent from the world of gaming, pro sports and esports. Facilitated by advanced proprietary mobile technology, fans can join in the action and play alongside […]
IRI announces Google executive and CPG advertising leader Kirk Perry as next President and CEO
Andrew Appel to transition to role as Board Director and Advisor
IRI announces Google executive and CPG advertising leader Kirk Perry as next President and CEO
Blis to empower world’s largest brands and agencies to target customers at scale in the post-cookie world
Blis’ new privacy-first product suite will enable clients to deliver key business outcomes. By combining rich location insight with other real-world and online data, Blis will deliver new way of targeting that changes the way it plans and buys media.
Blis, the pioneer of privacy-first location-powered advertising, announces the launch of its new product suite, which will enable the world’s largest brands and agencies to target their customers at scale in the post-cookie world and still achieve key outcomes. As the industry pivots away from targeting based on IDs and personal data, brands need to […]
Inskin Media partners with Lumen Research to offer predictive attention estimates
Independent assessment proves the impact of Pageskin formats, providing advertisers with accurate assessments of campaign impact
Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has been working with Lumen Research to generate objective attention estimates for its formats, in order to provide advertisers with accurate and predictive data about campaign performance. Inskin formats deliver exponentially higher attention – 15 x or more – compared to standard display ads, […]
Coolr Launch Quaker Oats onto TikTok with Baked Oats Trend
Oat market leader Quaker Oats has thrown their delicious product in the mix to show TikTok how the baked oats trend is really done. One of many culinary moments to hit the social platform recently, it presented the perfect opportunity to get the brand on board and join in the conversation. It also offered the perfect moment to launch […]