the7stars promotes Helen Rose to lead newly created data and insight team

the7stars promotes Helen Rose to lead newly created data and insight team

the7stars, the UK’s largest independent media agency, has promoted Helen Rose to the newly-created position of Head of Data, Insight and Analytics. In her new role, Rose will be responsible for leading the7stars’ newly-combined data and insight team, following the merger of the agency’s capabilities in these areas to form a unified, centralised resource. The […]

Posterscope fuses Route with OCS to boost campaign reach and effectiveness

Posterscope fuses Route with OCS to boost campaign reach and effectiveness

Out-of-home (OOH) and location marketing specialist Posterscope has fused its proprietary Out of Home Consumer Survey (OCS) with Route data to enable its planners to plan and buy OOH against a client’s core planning audience. The OCS Route Fusion has been integrated into Posterscope’s location analytics, planning and trading platform ECOS and will allow its […]

Media iQ appoints Simon Tray as Global Chief Financial Officer

Media iQ appoints Simon Tray as Global Chief Financial Officer

Media iQ, the leading global analytics and technology company, has announced the appointment of Simon Tray as Global Chief Financial Officer. He joins having previously held the same role at MediaCom, where he had been part of the leadership team for the past 19 years. In his new role, Simon will be responsible for the […]

Media iQ appoints Nicola Young as Vice President of Marketing EMEA

Media iQ appoints Nicola Young as Vice President of Marketing EMEA

Media iQ, the leading global analytics and technology company, announces the appointment of Nicola Young (née Thomson) as Vice President of Marketing EMEA. She joins having previously held the Director of Media position at Estée Lauder Companies (UK&I) and prior to this, she was Group Director of Marketing at Global Radio. In her new role, […]

AKQA Hires Kirsten Haitz as Executive Analytics Director

AKQA Hires Kirsten Haitz as Executive Analytics Director

AKQA announces the appointment of Kirsten Haitz as the Executive Analytics Director to lead the growing Analytics and Data Science practice out of AKQA’s San Francisco studio. This expansion will help the Data team evolve the ability to deliver highly sophisticated solutions to complex and challenging client requirements. Kirsten will report directly into Michael Andrew, […]

Metia’s New Truths for Brands Study launched at Brandwatch NYK in London

Metia’s New Truths for Brands Study launched at Brandwatch NYK in London

Metia Group, a global B2B marketing agency, has launched the New Truths for Brands Study 2017. The study was announced by Misia Tramp, Vice President, Customer Experience Strategy and Insight, Metia Group, during her keynote presentation at Brandwatch’s Now You Know (NYK) conference. NYK is a two-day conference held in London, 17-18 October and attended […]

Ebiquity joins Facebook’s Marketing Mix Modelling Program

Ebiquity joins Facebook’s Marketing Mix Modelling Program

Ebiquity, an independent marketing analytics specialists, has joined the Facebook Marketing Mix Modelling (MMM) Program. They will be able to leverage Facebook data on behalf of its clients for measuring the impact of Facebook, Instagram and Audience Network for their MMM engagements. Transparent, accurate and consistent data are the fundamental building blocks of marketing mix […]

Saxon promoted to head of research at MEC

Saxon promoted to head of research at MEC

MEC, a leading media agency, has promoted Kathryn Saxon to the newly created role of head of research, David Fletcher, MEC’s Chief Data Officer announced today. The appointment reflects the increasing need from clients for insights that help make direct strategies relevant for a world of ever increasing complexity. Saxon, previously MEC’s Research Group Consultant […]

Telegraph partners with Halifax for first Google Currents campaign

Telegraph partners with Halifax for first Google Currents campaign

Telegraph Media Group has partnered with Halifax to create the first campaign on its Google Currents edition. The deal, brokered by MEC, is also the first to use The Daily Telegraph’s integrated tablet proposition, which offers brands access to its rapidly growing iPad, Flipboard and Google Currents subscribers. The partnership runs for one month, and […]