Independent behaviour change agency, 23red, has worked with sustainability experts WRAP, to develop and launch Stand Up For Food month; – a dedicated month of action within the Guardians of Grub campaign to help reduce the amount of food wasted within the UK hospitality sector. Throughout September, the UK’s busiest bars, pubs, restaurants, hotels, cafes, […]
Go Ultra Low, the government and car industry-backed initiative to raise awareness of electric cars, has launched a new campaign, as it seeks to increase acceptance and normalise electric vehicles. Developed by creative agency Now, the work aims to shift consumers’ mind-set towards electric vehicles by creating emotional appeal, repositioning them as desirable and redefining the […]
Sarah Jessica Parker injects some of her trademark New York sass into 72andSunny Amsterdam’s global campaign for Italian underwear brand and bra specialist Intimissimi, which introduces an entertaining solution to the daily challenge of getting your bra to fit comfortably. In the film, Sarah Jessica Parker becomes a dance conductor who turns the ritual of […]
Land Rover has revealed their most anticipated car, the iconic new Land Rover Defender at the Frankfurt Motor Show. The Defender needs to be experienced to be truly understood. Therefore, Land Rover has engaged global experience agency and long-term partner, Imagination, to create an integrated launch to emotionally connect all consumers with the iconic product. […]
Friendship lies at the heart of William Hill’s new ‘it’s who you play with’ advertising campaign – the first created by 72andSunny Amsterdam since it won the account earlier this summer. To drive more excitement, energy and momentum for the William Hill brand and to position it as the authority on responsible betting, 72andSunny Amsterdam […]
Hendrick’s Gin and creative agency, Space, announce the launch of their third portal in their curious experiential campaign to bring the super-premium gin’s unconventional world to life, as portrayed in the brand’s latest ‘Escape’ advertising campaign. ‘Portals to the Peculiar’ is a series of multi-sensory events that invite gin drinkers to Escape the Conventional and Embrace the […]
Domino’s, one of the UK’s favourite pizza, is delivering a unique take on London Fashion Week, by releasing a limited-edition fashion collection in partnership with luxury streetwear designer, Liam Hodges. An extension of the A/W19 trend for duvet coats, the new collection takes its inspiration from the world of high-end fashion, where comfort meets fun. […]
Pandora, the biggest jewellery brand in the world, will this week take over the world-famous Piccadilly Lights as the centrepiece of a UK-wide out of home campaign to showcase its new brand identity and create customer desire for its new Autumn Collection. Devised by out of home and location marketing specialists Posterscope with Carat, the […]
comparethemarket.com unveiled a multi-million-pound marketing campaign for its automated car insurance service, the latest in a suite of automated services that aim to take the legwork out of managing household finances. The new campaign sees the re-appearance of AutoSergei, a high-tech robotic re-imagining of Meerkat favourite and Head of IT, Sergei. The latest addition to the […]
To celebrate Canon’s sponsorship of Rugby World Cup 2019, taking place in Japan from 20th September, VCCP have created a campaign called ‘History in the Taking’ – which brings together the world’s greatest International rugby players who make history, and the world-class sporting photographers who capture it. The campaign brings to life the huge role […]