Messi stars in Ad for FC Barcelona and the Qatar Foundation

A ‘Passion Drives Us All’ ad has been created to promote a partnership between the Qatar Foundation and FC Barcelona. Created by TBWA, the ad features Barcelona stars, including Lionel Messi, and is designed to raise awareness and celebrate the work done between the Qatar Foundation and FC Barcelona. The partnership is creating programmes and […]

Discovery Networks Launches TLC In The UK

Discovery Networks Launches TLC In The UK

Discovery Networks is launching its TLC channel in the UK, and has positioned and branded a revised version tailored for the UK market. TLC is currently broadcast in 150 countries and is viewed by over 300m households in the US, and across western and Eastern Europe according to The Discovery Channel. Design work has been […]

Volkswagen: #Polowers Twitter Campaign

DDB and Volkswagen Spain created a campaign around an online game called Polowers. They integrated the Twitter API into the Polowers microsite and required users to become followers to play. Every time a player tweeted using the #polowers hashtag, a Polo on the site would advance a few metres. The person to send the last […]

In Ad, Car Test Drive Makes An Unbelievable Sexy Turn

To promote its new CLIO car model, vehicle manufacturer Renault took some unsuspecting customers on an unbelievably ‘sexy’ test drive. The drive starts off normally—until the salesman prompts the driver to press the ‘Va Va Voom’ button, which causes the scene in front of car to change—transporting the driver to the streets of Paris. After […]

HitBliss: We’ll pay you to watch TV commercials!

HitBliss: We’ll pay you to watch TV commercials!

A US company is pioneering a service which effectively pays people to watch TV ads. The Massachusetts company HitBliss and its video streaming service pays people with “virtual cash” to watch targeted advertisements. Viewers use the credit they earn to buy TV shows and rent movies from the company. “This is radically different than anything […]

Anti-Smoking Ad Pokes Fun At Social Smokers

To poke fun at the social phenomenon known as ‘social smoking’, ad agency BBDO Toronto created an ad for the Ontario Ministry of Health that humorously replaces cigarettes with farts. Called ‘Social Farter’, it tells the story of a young lady who only farts in social situations. “If you only fart with friends, you’re not […]

Jaguar Land Rover Showcase the Luxury VIP Experience Of Range Rover

Jaguar Land Rover has worked with global creative business Imagination to complement the launch of the all-new Range Rover by creating a bespoke, VIP visitor experience that utilises 3D augmented projection mapping. Imagination was tasked with creating a transformational brand experience benefitting the new model. To meet the brief the agency reimagined the purchasing journey […]

ITV Targets Football Fans Ahead of 2014 World Cup Qualifiers

ITV has launched a promotional TV campaign featuring exclusively shot footage of the England football squad. The campaign aims to reinforce ITV’s position as a reliable source of free and live football coverage for the sport’s fans, and comes ahead of two qualifying games for the 2014 World Cup. The 50-second ad features headshots of […]

Sky Sports offers Grand Prix tickets in Twitter quiz

To celebrate the start of the F1 season Sky Sports has worked with Brothers and Sisters to create the Twitter Grand Prix, where fans will be able to race against the clock on Twitter answering questions in real time to win prizes.

Sky Sports offers Grand Prix tickets in Twitter quiz

Sky Sports has launched a £5m campaign, including a Twitter competition that offers the chance to win tickets to next year’s Australian Grand Prix, to promote its Formula 1 coverage. The campaign, by Brothers & Sisters, promotes the company’s Sky Sports F1 HD upgrade service, currently on offer for £5 a month for six months. […]

Friends Show Their True Hand in New Online Campaign From Carlsberg

Carlsberg, one of the world's leading beer brands, has released its new online campaign, “Carlsberg puts friendship to the test”. The new online film has a twist to the tag line “That calls for a Carlsberg” through a real life, high drama set-up caught on hidden cameras.

Carlsberg puts friendship to the test by placing volunteers’ unsuspecting friends in the ultimate, dramatic and nerve-wracking situation. Receiving a call in the middle of the night by their best friend who finds himself in a sticky situation during a game of poker, they’re asked, “How far would they go for a friend?” Our chosen […]