comparethemarket.com unveiled a multi-million-pound marketing campaign for its automated car insurance service, the latest in a suite of automated services that aim to take the legwork out of managing household finances.
The new campaign sees the re-appearance of AutoSergei, a high-tech robotic re-imagining of Meerkat favourite and Head of IT, Sergei. The latest addition to the meerkat family, AutoSergei is on a mission to simplify people’s lives with an automated service-led approach.
According to research from comparethemarket.com, the best time to switch car insurance is 24 days before a policy expires, saving customers £460 on average compared to switching on the day their policy ends. To combat the perceived hassle and time required to switch providers, the automated car insurance service searches for better renewal prices for customers before their policy comes to an end, helping them save time and money.
Through the service, customers can review their information before being provided with their quotes and the choice to switch to an alternative, and potentially cheaper car insurance provider. To sign up to the service, customers simply complete a quote and AutoSergei will send them an annual alert with their estimated renewal price 28 days before their policy expires.
AutoSergei made his debut in a major marketing campaign which launched on Boxing Day 2018 for comparethemarket.com’s automated energy service which continually searches the market and lets customers know when they can save. This was followed by a campaign in March 2019 for credit cards highlighting the launch of an online tool that enables customers to check their eligibility score before applying for a credit card, without impacting their credit score.
The new 60” TV advert will launch on screens on 13th September during Goggle Box on ITV, 21:30. Ongoing support includes a comprehensive through-the-line marketing campaign utilising social, digital, OOH, and radio.
Liz Darran, Marketing Director at comparethemarket.com, said: “While our customers know us well for our rewards offering, saving them time, money and effort is and always will be at the heart of our business. With automated services already in place across car, energy and credit cards – and with many more to come – we aim to make our customer’s lives simpler, while keeping them on a great deal.”