McDonald’s Canada and Cossette Celebrated Canadian Love of Fries by Taking Fry Fandom to New Heights

McDonald’s Canada and Cossette Celebrated Canadian Love of Fries by Taking Fry Fandom to New Heights

 Have you ever been so excited about something that you wanted to tell the world? Well, McDonald’s Canada and Cossette took that concept to new heights on #NationalFrenchFryDay and gave McDonald’s fans an opportunity to shout their love of fries across Canada. McDonald’s launched the first-ever FRIESTREAM, a live stream of a drive-thru speaker […]

Cossette produces short film for financial disruptor KOHO

Cossette produces short film for financial disruptor KOHO

 On Friday the 13th, KOHO debuted a 13 minute short film titled Dream Thieves – produced by Cossette and directed by internationally renowned auteur Fleur Fortuné and DOP Matias Boucard – to an exclusive audience at Toronto’s Fringe Fest. What makes this piece unique is that it disrupts the traditional advertising model by exploring […]

Green Flag show the AA some love in bold new campaign by WCRS

Green Flag show the AA some love in bold new campaign by WCRS

Following on from the success of 2017’s campaign, Green Flag launches the next wave of its challenger assault with a playful and provocative 30” TV spot that directly name-checks the competition. Written by Tom Madden and Morgan Hinds-Shorland and overseen by Creative Director Orlando Warner, the new ad is designed to jolt loyal AA customers […]

Cossette and VIA Rail Repurpose the Past to Move Forward

Cossette and VIA Rail Repurpose the Past to Move Forward

 In celebration of VIA Rail’s 40th anniversary, the Canadian railway company, together with Cossette, launched the Canada-wide VIA40 campaign and contest with a historic twist. Together, they created tickets upcycled from the steel of a major part of VIA Rail’s history to mark the milestone. VIA Rail is reusing its past to propel 40 […]

Cheeky Office Worker Pulls Pranks in the Concrete Jungle for ContactMonkey

Cheeky Office Worker Pulls Pranks in the Concrete Jungle for ContactMonkey

 Toronto-based agency LP/AD launch the first campaign following its rebrand of sales integration software company, ContactMonkey. ‘Do Little, Achieve Greatness’ takes a comical spin on sales software by launching a series of hidden camera content which follows a particularly cheeky man in a monkey suit on his way to the office. In the 60-second […]

PATTISON Outdoor, Fourthwall and JWT Celebrate Mazda Canada’s 50th with Digital Storefront

PATTISON Outdoor, Fourthwall and JWT Celebrate Mazda Canada’s 50th with Digital Storefront

PATTISON Outdoor, Canada’s leading Out-of-Home advertising company, along with its digital and interactive arm, Fourthwall, partnered with agency J. Walter Thompson and Mazda Canada to celebrate the automotive brand’s 50th anniversary with their followers. To commemorate the occasion, Mazda Canada is releasing a series of limited edition prints through a PATTISON Outdoor digital storefront designed exclusively […]

Peter Ignazi and Carlos Moreno Promoted Global Chief Creative Officers at Cossette

Peter Ignazi and Carlos Moreno Promoted Global Chief Creative Officers at Cossette

Mélanie Dunn, Cossette’s Global President and CEO, announced the promotion of Peter Ignazi and Carlos Moreno to the newly created role of Global Chief Creative Officers. The pair will lead the creative vision for the agency and the creative expression of its brand in every market Cossette does business in, while supporting the company’s international […]

Digital Marketing Campaign for Hendrick’s Gin unique hot air balloon experience

Digital Marketing Campaign for Hendrick’s Gin unique hot air balloon experience

DotLabel provided digital marketing campaign support for the highly successful Hendrick’s Gin L.E.V.I.T.A.T.R.E installation at Toronto’s Nuit Blanche Festival, the city-wide celebration of contemporary art. To promote its ‘unusual’ nature, Hendrick’s Gin floated a hot air balloon known as the Hendrick’s L.E.V.I.T.A.T.R.E (“Levitating, elevating, voluminous, illuminating, tantalizing, amazingly towering roaming eye”) more than 40 feet […]