One hundred years ago, between 1922 and 1927, Aloha Wanderwell became the first woman to drive around the world on a journey that took her through 43 countries. Partially sponsored by Ford Motor Company, she did it all in a Ford Model T – the car that put the world on wheels. Aloha Wanderwell became […]
Ford EcoSport | Surf Tag from EcoSport Surf Tag on Vimeo. São Paulo is the city without beaches with more surfers in the world. There are 150,000 lovers who need to hit the road when they want to surf. They have to check the wheather, leave at dawn, pay an expensive toll fee and run […]
Following the success of Go Electric 2019, the European Go Electric 2020 tour starts at London’s iconic Marble Arch. The immersive experience has been upgraded to celebrate the European launch of Ford’s all-new, all-electric Mustang Mach-E with a media launch event opening the experience. The reveal show contains a unique sequence that sees the whole […]
FORD_Mustang Rock’n Roar from Denis Peralta on Vimeo. There’s not another car as rock and roll as the Ford Mustang. The V8 engine roars like heavy metal guitars, and, since its launch, back in 1964, all of its six generations have been riding alongside this music style. The two of them ride so close that […]
Leading travel media brand, Lonely Planet, and Ford Motor have joined forces to celebrate the debut of the all-new 2020 Ford Explorer. In a three-month, multi-platform collaboration beginning late-October 2019, Lonely Planet will feature a series of custom travel content, created specifically for this partnership, across its online ecosystem and will also launch large-scale out-of-home […]
Ford Motor Company premiered at the Frankfurt Motor Show a range of new vehicles that will help pave the way for electrified models to outnumber combined sales of conventional diesel and petrol models in just a few years. Launched in Frankfurt, ‘Go Electric’, an immersive brand experience created by global experience agency Imagination introduces guests to […]
What if while you drove your 335cv SUV you could also stay up to date on the leading news stories in your country? That’s exactly what Ford is offering with the arrival of the New Edge ST in Brazil. The New Edge ST is the perfect car for senior executives who value their time and […]
Ford Brazil and the advertising agency GTB have created an unusual action to conclude the partnership with 2019’s Brazilian Basketball League season. If you are a fan of basketball, you know that it doesn’t matter who is playing, or where a team is playing; you will hear shoes squeaking on the court. And if you […]
Global experience agency Imagination and Ford Motor Company unveiled the latest of its flagship “Go Further” events – the fourth of its kind – which will see over 2,500 attendees visit Sugar City, Amsterdam over the course of ten days. Delegates include members of the European media as well as dealers, fleet guests and consumers. […]
Ford Motor Company has appointed Unlimited Group to provide dealer marketing strategy and support for all Ford UK Dealers via a new on-site agency based with the team at its head office. Having introduced Unlimited Possibilities, a data-led approach using human understanding alongside a robust planning methodology CatalystÓ, Ford is the latest win for Unlimited Group under the leadership of new Group […]