Influencer marketing damages public’s perception of brands, according to Prizeology

Influencer marketing damages public’s perception of brands, according to Prizeology

Nearly three quarters of the public incorrectly believe there are no rules or regulations surrounding influencer marketing and almost half think it is damaging for society, according to a new survey. A survey of 2,000 people across the UK on behalf of the prize promotions agency Prizeology looked at influencer marketing on social media platforms […]

B2B marketers may be targeting key influencers too late, according to B2B Marketing and gyro

B2B marketers may be targeting key influencers too late, according to B2B Marketing and gyro

Decision makers make up their minds about business-to-business purchases far earlier than expected, according to a new study from B2B Marketing, in conjunction with the leading full-service, global creative B2B powerhouse gyro. The report entitled, “Group. Mind. Set. How Group Dynamics Impact B2B Decisions,” set out to find the truths about today’s group dynamics among […]

Lucre Goes Above and Beyond With Beyond Escapes

Lucre Goes Above and Beyond With Beyond Escapes

Leading PR and content agency, The Lucre Group, has today announced its latest account win for its Travel and Leisure division; the luxury holiday brand, Beyond Escapes. Beyond Escapes is a brand-new holiday company due to launch in January 2018 here in the UK. The company’s philosophy is to create the perfect escape that is […]

Bairstow Eves Teams with Lifestyle Bloggers and Vloggers in ‘Styled to Sell’ Social Media Campaign

Bairstow Eves Teams with Lifestyle Bloggers and Vloggers in ‘Styled to Sell’ Social Media Campaign

Bairstow Eves, an estate agency business owned by property services company in the UK, has announced the launch of a social media campaign, ‘Styled to Sell’, in which it has teamed up with a selection of well known bloggers and vloggers for the first time. Bairstow Eves is an established name in the residential property […]

Unilever enlists influencers to promote Simple Water Boost range

Unilever enlists influencers to promote Simple Water Boost range

Unilever is working with a variety of influencers to promote the launch of Simple’s biggest innovation in years – the Water Boost range – in a campaign created by TMW Unlimited. The Simple Water Boost range is designed to combat dehydration: a condition in which skin doesn’t contain enough water, usually as a result of […]

Jack Wills Enlists Diverse Array of Athletes and Influencers to Showcase SPORTxLIFE Range

Jack Wills Enlists Diverse Array of Athletes and Influencers to Showcase SPORTxLIFE Range

Jack Wills launches its fully integrated AW17 SPORTxLIFE athleisure campaign, in which the British fashion retailer has enlisted a diverse selection of athletes and social influencers to demonstrate the versatility of the new season’s sporting range. To authentically bring the global campaign to life, Jack Wills worked with entertainment marketing agency, ITB, to incorporate unconventional […]

Social Marketplace Tribe Appoints UK General Manager

Social Marketplace Tribe Appoints UK General Manager

TRIBE, the online marketplace that connects brands with everyday micro-influencers, announces the appointment of Lisa Targett to head up the UK operation, which launched in April.  Lisa, who reports to Anthony Svirskis, CEO, will run the UK-strong team of 6, with aims to expand to 10 by the end of the year. Svirskis commented, “We […]