A new league table ranking the brand values of 100 UK charities launches November 26. Research and insight specialists, Morar HPI, is behind the Most Valuable Charity Brands League. For the first time financial data from the Charity Commission is combined with insights from BrandVue Charities, a Morar HPI sentiment tracker of 65,000, to show […]
Starcom, the human experience agency, announced the promotion of Jodie Stranger to Global Chief Client Officer, with immediate effect. She will report directly to John Sheehy, Starcom’s Global Brand President, and continue to sit in the UK. In her new role, Stranger will be responsible for the commercial growth of Starcom’s global clients including FCA, […]
It’s one of the last taboos, so leave it to the German nation to dive headfirst into… toilets. Yes, that hidden-away, often neglected and best forgotten ‘smallest room’ plays a starring role in HORNBACH’s new autumn campaign. Together with creative partner Heimat Berlin, Europe’s leading DIY chain is highlighting its bathroom expertise in a […]
Cadbury has unveiled a magical new Christmas campaign to celebrate the thoughtful and generous ritual of Secret Santa gifting. The new festive TV advert by VCCP, urges families across the UK to follow their generous instinct and become a Secret Santa this Christmas, to show their appreciation to friends and loved ones during the festive […]
Domino’s, the UK’s best loved pizza, is launching the next instalment in its brilliant “The Official Food of Everything” campaign. Everyone loves a pizza night in with friends as they are getting ready for a night out, so it seemed only logical for Domino’s to make this ritual official. That’s why they’ve named themselves “The […]
Colourful animation is used to eye-catching effect in a new series of social assets and out of home created for Genius Gluten Free by TMW Unlimited. The work, part of Genius’ ongoing ‘What’s Your Gut Feeling’? strategy features the inside of a stomach in which the discomfort of eating gluten is strikingly brought to […]
Truant London celebrated the launch of their new brand by hosting a new music showcase, Unruly, at Redon in Hackney. The showcase, devised by the agency as a way of celebrating ‘the freshest music talent in the UK today’, saw a raft of Warner Music artists perform a series of freestyle battles with those represented […]
Brand owners must act quickly and decisively to deal with the fall-out from a tumultuous year in social media, according to global socially-led creative agency, We Are Social. The agency has now launched its annual ‘not just another trends’ report, Think Forward, which also sheds light on how brands can best navigate this harsh new […]
Shop Direct has this week launched a location-based, dynamic digital out of home campaign for Very.co.uk for Black Friday. The campaign will, for the first time, feature real-time dynamic social proof product messaging to provide shoppers with vital information about stock availability and demand for its offers. Devised by Posterscope, the out of home and […]
Historic Port brand Dow’s is relaunching its range of Aged Tawnies in a bid to attract a younger audience, with elegant, refined packaging design by Denomination. Dow’s, owned by the Symington Family, holds one of the largest and most valuable stocks of Port ageing in seasoned oak, including barrels that date back to the 19th century. Master blender […]