Introducing THE RE(COLLECTION), made partially of plastic bottles
This Autumn, two iconic brands, Diesel and Coca-Cola, have joined forces to create The (Re)Collection; a beautifully crafted capsule collection incorporating recycled materials. Diesel, known for provoking its audience with irony, boldness and its ability to challenge conformity and Coca-Cola, known for celebrating togetherness and inclusivity, teamed up to merge their DNA and create a remarkable […]
Today Colgate, alongside recycling partner TerraCycle, unveils at Cranford Park Primary School in Yateley, Hampshire, the launch of the first playground in the UK made from recycled oral care products. The playground was made using lumber created with over 30,000 recycled oral care products including toothbrushes, tubes, caps, electric toothbrush heads and toothbrush and toothpaste […]
Beloved Broad City alum Ilana Glazer hits the streets with a spirited slice of humor in the new Nike Joyride campaign. Produced by Caviar and directed by Marielle Heller, the series of three spots were created by New York and Portland-based agency Megs and Shamus, and highlight the shoe’s unique benefits through the eyes of reluctant runner, Ilana […]
RBR appointed as strategic and creative agency for Blistex, Dentinox, Snufflebabe and Flourish.
Leading Health and Beauty business DDD Limited has appointed Red Brick Road as its lead strategic agency. Red Brick Road was appointed without a competitive pitch. The remit sees Red Brick Road take on strategic and creative responsibilities for three household brands – Blistex, the lip health brand spanning cold sore treatment and everyday lip […]
In a UK first, neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH drives up eye dwell times and engagement
Viewing DOOH ads and content in outdoor environments increases brand affinity and awareness
In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the powerful interplay between advertising and content in DOOH environments using neuroscience. With so few content media channels able to provide a shared sense of experience at scale, the new study establishes Ocean’s credentials as the fourth broadcast channel. With its […]
McCann Health today announced the appointment of Guido Körfer as President and Marc Henschel as Executive Creative Director of McCann Health Germany. Guido will provide business leadership for the agency’s growing team across all offices of McCann Health Germany and will be responsible for the management and development of all aspects of the business across […]
Wunderman Thompson, a WPP company announced today that it has appointed Neil Dawson, Global Chief Strategy Officer. Neil will report to Global CEO, Mel Edwards and will be based in London. As Global Chief Strategy Officer, Neil will be the driving force for the strategic leadership of the network going forward. Prior to this role, […]
Havas London announces the appointment of Vicki Maguire as its new Chief Creative Officer. She joins the King’s Cross-based creative agency following 10 years at Grey London, where she held the same role, and will start in January 2020. Maguire is one of the most high-profile and awarded creative leaders working in the industry today. […]
The new collaboration between Wavemaker North and Princes – the latest in a relationship that has lasted 12 years – will see Wavemaker North launch the bold new Princes brand across Facebook and Instagram through social-first storytelling and integrated planning, creative and media. Earlier this year Princes invested in a major consumer rebrand across its […]
New meat-free brand, launched by Kerry foods hires creative hotshop
The independent agency network, The&Partnership announced today its appointment as creative agency of record for the new meat-free brand, Naked Glory. Naked Glory meat-free quarter pounders, sausages, ‘no-meat balls’ and mince will launch nationwide in supermarkets and foodservice outlets. Aimed at meat eaters, Naked Glory products are going to be a game-changer in the meat-free […]
