Behavioural communications agency HeyHuman is launching the first pan-African Guinness Innovation campaign to support Guinness Smooth, a refreshing new variant. The campaign will run across five markets and is designed to address the perception of Guinness and recruit younger and female consumers into the stout category. HeyHuman was involved in developing the brand and campaign […]
Greene King IPA, the nation’s favourite IPA and fastest selling cask ale, has launched a new campaign to celebrate the Rugby World Cup. Greene King IPA is the Official Community Club Partner of England Rugby. The campaign was created by independent creative agency isobel. In addition to its England Rugby partnership, Greene King IPA is […]
- Created in response to widespread uncertainty around Brexit and its consequences - Toolkit features three proprietary products to help brands devise and implement an effective Brexit customer communications strategy
Customer agency LIDA, part of M&C Saatchi Group, has announced the launch of a new toolkit to help marketers prepare for Brexit. In response to widespread uncertainty around Brexit and its consequences, LIDA has developed Yellowplanner, a set of proprietary tools designed to help brands devise and implement an effective Brexit customer communications strategy. The […]
Evoking wonder and intrigue, while breaking category conventions, Celebrity Cruises offers a first-look at their new brand campaign from new agency Lucky Generals. Aptly titled “Wonder Awaits,” the first ad will premiere in the UK with Independent Cinemas on Sunday, 22 September, 2019. The advert – produced by Iconoclast and set to the iconic Jefferson […]
Patek Philippe, in partnership with independent comms agency, Leagas Delaney, announced its latest edition of the iconic Generations Campaign, to celebrate the launch of its latest timepiece, Ref. 5905 Annual Calendar Chronograph. Now in its twenty-third year of partnership with Patek Philippe, Leagas Delaney was charged with creating a campaign that built on the heritage and success […]
The, IMA (Institute of Management Accountants) launches a new global, integrated advertising campaign in support of the CMA (Certified Management Accountant) certification program. The multi-channel campaign was developed in partnership with The Gate | New York, an international advertising agency and marketing services company, for the fourth consecutive year. The campaign utilizes television, print, digital, […]
McCann Worldgroup has partnered with Cigna International Markets in their latest initiative, which is helping the world see stress differently. The Stress Visualisation Experience was unveiled at a global launch event in London, which took place on Thursday 19 September. The first-of-its-kind technology visualises the physical signs of stress in the body and mind in […]
London based, independent creative and communications agency St. Luke’s is supporting today’s global climate strike by rebranding itself as St. Leek’s. The new logo will appear on its website. Neil Henderson, CEO of St. Luke’s explains: “The only way to reverse climate change is to change what we do and one of the most significant […]
Pioneering savoury snack bar – The Savourists – unveils a bold new visual identity, delivered by branding agency B&B studio. The bars are currently available in two flavours: Sundried Tomato & Herb and Black Olive & Nori Seaweed. A completely unique product in the UK, The Savourists’ snack bars are a protein-rich alternative to the […]
Every four years, the Irish Rugby Football Union sees an influx of supporters for the national team – not only in the country, but around the world. The Rugby World Cup is a competition that all die hard and fair-weather fans get behind and Irish supporters are notorious around the world for their dedication to […]