The project alerts to the point of no return in the Amazon Rainforest As the Amazon Rainforest faces unprecedented threats from deforestation leading to desertification, Vivo, the most sustainable company in Brazil and the whole of Latin America, joined forces with indigenous communities and environmental organizations to launch the groundbreaking “Amazon Desert Rally.” To draw […]
New strategic partnership advances Gekko Group’s diversification ambitions Gekko Group, the retail sales and marketing agency, has entered a new strategic partnership with Reze, the retail wholesale consultancy, to bring new consumer electronics brands and products to the UK and Irish markets. Through the partnership, brands represented by Reze internationally will work with Gekko Group […]
Very has unveiled its new long term fashion platform, ‘Haus of Flamingo’, with the launch of a summer campaign that invites everyone to embrace their inner flamingo and elevate their summer style. The platform, which has been developed in collaboration with The Gate, combines the sentiment of Very’s brand proposition, ‘let’s make it sparkle’; the […]
Highlights include adding more than 500 brands and partners to its client roster, and being named the number 1 affiliate network for 2024 by the Blue Book impact.com, the world’s leading partnership management platform, announced continuing strong performance in 2024, adding more than 500 brands and partners to its total client roster, welcoming leading brands […]
Bold Creative Strategy Breaks Free From Senior Care Tropes To Get At Deeper Truths About Aging Amid a Presidential election where both candidates’ age is an issue, agency Little Hands of Stone has decidedly thrown out the notion of young and old with their new “Aging Is Life” campaign for Aegis Living, the Bellevue, WA-based senior living provider with 36 […]
The brand’s initiative is an unprecedented project on the audio platform and replaces the traditional advertising format Those who don’t subscribe to the premium version of Spotify knows that the ads can ruin the vibe of their favorite playlists. But Budweiser created a new way of advertising with UninterruptAds: a pioneering initiative that converts songs […]
Barclaycard today (2 May 2024) announced that it has renewed its entertainment partnership with Global, the Media & Entertainment Group, to sponsor the biggest live events in Global’s portfolio for five more years. This builds on an already successful three-year partnership between Barclaycard and Global. Barclaycard will continue as headline partner of Capital’s Summertime Ball […]
Today, Practice Plus Group, one of the country’s largest independent providers of NHS services, debuts its first TV campaign for its self-pay surgery brand, Wellsoon. “Back to your Best” is a 30-second spot created by BC2, Bountiful Cow’s brand consultancy and the groups in-house creative shop Supernova, with ECD Barnaby Girling, Agile Films, and illustration […]
Brand transformation and creative change agency Born Ugly today announces the launch of its ‘Ugly Ducklings’ initiative to champion and showcase the raw ideas of emerging creatives throughout the country. The initiative sees Born Ugly partner with the Universities of Leeds, Lincoln, Salford, Norwich and Nottingham Trent to offer students outside of London an opportunity […]
franklyfluent’s guerilla campaign brings to life what happens when translation goes wrong Creative translation agency franklyfluent has launched ‘Hard to Make, Easy to Break’, an outdoor guerilla and digital campaign showcasing how important creativity and craft are when it comes to brand translation. This week, mobile billboards have been strategically placed across London sporting deliberately […]