WARC, the global authority on advertising and media effectiveness, has released Marketer’s Toolkit 2019, an annual report outlining the priorities of, and challenges facing, brands in the year ahead – as well as guidance on how to meet them. The report is centred on a survey of more than 800 senior marketing and advertising professionals […]
Zenith has won the global pitch for the consolidated media business of dairy products corporation Lactalis’. Zenith has been appointed Master Agency Partner, commanding 75% of Lactalis’ markets. The win sees Zenith retain all its existing markets in EMEA, APAC and LATAM and take on 11 new ones, including Canada, UK and USA. Lactalis is […]
Marie Claire UK, the premium fashion and beauty magazine brand published by TI Media, has launched a unique, first-in-class online fashion aggregator platform: Marie Claire Edit. Designed and built in house within TI Media, Marie Claire Edit brings to life the influential women behind Marie Claire fashion whilst providing brands with new native and social advertising […]
65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published on November 19. Advertisers will spend US$84bn programmatically next year, up from US$70bn this year, which represents 62% of digital media expenditure. Zenith predict that in 2020 advertisers will spend US$98bn on […]
Insider is the Evening Standard’s new digital platform reaching high net worth individuals in the UK and North America, focused on quality lifestyle content. Launching November 15, it gives readers unparalleled access to the ultra-lux world. Content is centred on high profile celebrities, influencers, style, young royals and those ‘insiders’ in-the-know in society. This dynamic […]
Creative agency CapeRock has developed the visual identity of Veronica to unify its multiple channels. In a highly competitive media landscape, a strong brand positioning is more important than ever. In the case of Veronica, different brand channels were communicating with their own look and target group: Veronica TV, Radio Veronica and Veronica Magazine. CapeRock […]
The Ozone Project, an audience platform formed by some of the UK’s largest newsbrands, announced the appointment of Craig Tuck as Managing Director for its commercial division, Ozone Audience. Craig will be responsible for positioning the platform as a compelling, market leading proposition for agencies and brands in the UK to reach premium audiences in […]
News UK has launched a real-time commercial content partnership with eBay, to deliver branded content reacting to the news agenda across The Times, The Sun and News UK’s owned digital platforms. The cross-title partnership deal will run from 5th November – 21st December and will target eBay’s three key audiences with relevant content: men aged […]
Investec has appointed VCCP Media as its media agency for Group Brand and Private Banking in the UK. The win follows a robust, five-way competitive pitch process that was managed by the AAR. Malcolm Fried, Chief Marketing Officer Investec, said: “VCCP Media demonstrated the creativity, innovation and strategic solutions throughout the pitch process that appealed […]
Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not structured to leverage these opportunities. This is the key finding from Zenith’s latest research: Five Commerce Imperatives for Marketers. Traditionally, brands have had separate sales and marketing teams, often with different objectives. Marketing teams need […]