The Ozone Project, an audience platform formed by some of the UK’s largest newsbrands, announced the appointment of Craig Tuck as Managing Director for its commercial division, Ozone Audience. Craig will be responsible for positioning the platform as a compelling, market leading proposition for agencies and brands in the UK to reach premium audiences in […]
News UK has launched a real-time commercial content partnership with eBay, to deliver branded content reacting to the news agenda across The Times, The Sun and News UK’s owned digital platforms. The cross-title partnership deal will run from 5th November – 21st December and will target eBay’s three key audiences with relevant content: men aged […]
Investec has appointed VCCP Media as its media agency for Group Brand and Private Banking in the UK. The win follows a robust, five-way competitive pitch process that was managed by the AAR. Malcolm Fried, Chief Marketing Officer Investec, said: “VCCP Media demonstrated the creativity, innovation and strategic solutions throughout the pitch process that appealed […]
Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not structured to leverage these opportunities. This is the key finding from Zenith’s latest research: Five Commerce Imperatives for Marketers. Traditionally, brands have had separate sales and marketing teams, often with different objectives. Marketing teams need […]
In collaboration with NatWest and Zenith, Oath has launched a new platform titled Women Who Made Me and an exclusive video campaign brokered and managed by Zenith that will be hosted on HuffPost UK. The campaign delves into the stories behind successful female business owners and the women who supported them to the top. Women […]
Creative agency CapeRock has created a modern illuminating identity to change the perception of Nelonen across Finland. The new brand identity is based upon the concept of “The Magic of Big Entertainment” and is inspired by the Northern Lights. The rebrand aims to transform Nelonen from a commercial broadcaster to that of the largest media […]
Dieline, the online design and branding resource, has unveiled a refreshed creative platform and bold new identity developed by global brand design agency Jones Knowles Ritchie (JKR) New York. The full rebrand saw JKR take inspiration from the creative process involved in package design – from concept and raw ideas, to the finished product […]
Media, Content and Technology agency Wavemaker, are partnering with 12 media owners for a one-day takeover of 1Rebel Southbank, offering a schedule of exclusive classes for staff and showcasing their ongoing commitment to promoting the importance of mental health amongst young people. Media Owners including DMG, JC Decaux, Twitter, DCM, Blis, Outdoor Plus, Ocean, Hearst, […]
Digital media agency, Utopian Media, won the account of AsahiKasei’s consumer products division. They will be managing the brand image, media duties, offline activation, influencer marketing and social media presence of the brand. AsahiKasei’s Saran Wrap (Premium Wrap) first found its way into the Japanese market in the and now brings to India the best […]
Many years ago, when I was working at a big media agency, I remember someone saying that “TV is dead” and that “soon it will only be about digital”. I eagerly listened trying to learn something I did not know yet. What I understand today is that the ever-growing stats around digital can be misleading. […]