In collaboration with NatWest and Zenith, Oath has launched a new platform titled Women Who Made Me and an exclusive video campaign brokered and managed by Zenith that will be hosted on HuffPost UK. The campaign delves into the stories behind successful female business owners and the women who supported them to the top. Women […]
Creative agency CapeRock has created a modern illuminating identity to change the perception of Nelonen across Finland. The new brand identity is based upon the concept of “The Magic of Big Entertainment” and is inspired by the Northern Lights. The rebrand aims to transform Nelonen from a commercial broadcaster to that of the largest media […]
Dieline, the online design and branding resource, has unveiled a refreshed creative platform and bold new identity developed by global brand design agency Jones Knowles Ritchie (JKR) New York. The full rebrand saw JKR take inspiration from the creative process involved in package design – from concept and raw ideas, to the finished product […]
Media, Content and Technology agency Wavemaker, are partnering with 12 media owners for a one-day takeover of 1Rebel Southbank, offering a schedule of exclusive classes for staff and showcasing their ongoing commitment to promoting the importance of mental health amongst young people. Media Owners including DMG, JC Decaux, Twitter, DCM, Blis, Outdoor Plus, Ocean, Hearst, […]
Digital media agency, Utopian Media, won the account of AsahiKasei’s consumer products division. They will be managing the brand image, media duties, offline activation, influencer marketing and social media presence of the brand. AsahiKasei’s Saran Wrap (Premium Wrap) first found its way into the Japanese market in the and now brings to India the best […]
Many years ago, when I was working at a big media agency, I remember someone saying that “TV is dead” and that “soon it will only be about digital”. I eagerly listened trying to learn something I did not know yet. What I understand today is that the ever-growing stats around digital can be misleading. […]
Wavemaker UK, the media, content and technology agency, is bringing all its data-driven marketing specialists into one unit to focus on digital transformation for brands. From October 2018, Wavemaker Precision will provide a single hub of experts from five fields: technology, analytics, platforms, data strategy, and the precision planning leads who bring the disciplines together. […]
Manchester-based digital and creative agency Access has produced a new website for a major UK charity supporting women’s rights and safety. The new Pankhurst Trust website follows the merger of The Pankhurst Centre and Manchester Women’s Aid, which resulted in the creation of the Pankhurst Trust, and it’s the first time the two organisations have had […]
Content creation and marketing agency, Studio Black Tomato, launched their first campaign for American Airlines – ‘The Best of Both Worlds’. The aim is to educate high net worth Business Class travellers in London on the new partnership between British Airways and American Airlines. The partnership on flights across the Atlantic will enable coordinated routes […]
In a new survey, Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months. More than six out of 10 of respondents said that Chatbots would be important to their organisation in the next five years; and 28 per cent said that they […]