Iconic foil brand, Bacofoil, is back on TV, investing in an ATL sponsorship campaign across ITV’s Sunday morning cooking shows to support its Non-Stick Kitchen Foil. The exciting ITV Sunday cooking segment will provide the UK with a variety of recipes and showcase exotic locations with Ainsley Harriott’s Caribbean Kitchen and Parveen Ashraf’s Indian Kitchen, […]
Wavemaker has announced the further strengthening of its senior leadership team with the appointment of Mu Ali as Chief Growth Officer. In this newly created position, effective as of today, Mu will be focused on leading and generating strategic business growth for Wavemaker UK. He brings a wealth of experience to the role, joining from […]
Superdrug announced it will retain Mindshare following a competitive pitch for their offline media account. The win follows a successful year for Superdrug and Mindshare, which focused on TV sponsorship with a full multi-platform campaign, including VOD (video on demand), social, licensing, in-app, and broadcast. Patrick Megarry, Superdrug Head of Marketing said: “In such a […]
Havas Group Media has announced the appointment of Ailsa Buckley to the newly-created role of Deputy Managing Director as it seeks to further strengthen its leadership team. Buckley joins from Wavemaker, where she was General Manager, leading the agency’s L’Oreal business with a focus on digital transformation, and heading up a number of key internal […]
Jellyfish has been awarded the integrated media business for fashion and lifestyle brand hush. Founded by Australian Mandy Watkins in 2003, hush has grown to become one of the UK’s leading womenswear and loungewear retailers. Appointed without a pitch, Jellyfish’s overarching objective will be to assist the business with its continued growth. The work will […]
Sky has appointed Leeds-based performance marketing agency, Journey Further, to boost its paid search activity for the UK market. Journey Further was appointed following a competitive pitch. Sky wants to make it easier for customers to find relevant help for issues such as billing queries, technical and setup problems. Journey Further will specifically target improvements to this online customer journey through […]
Verizon Media and Microsoft announced a new multi-year global native advertising deal. Through this deal which launches this month, marketers will gain additional access to 20 percent more native inventory through Oath Ad Platforms with high-performing ad formats on Microsoft News/MSN, including exclusive placements. Additionally, the companies have extended their existing relationship, which delivers unrivalled […]
Wavemaker has been appointed by Heathrow as their integrated agency partner, to handle communications planning and media buying. Wavemaker was successfully awarded the three-year contract following a strategic review. Heathrow, Europe’s largest airport saw over 78 million passengers pass through its terminals in 2017 alone, with 80 airlines flying to 180 destinations. Heathrow’s vision is […]
Matt James has been appointed Global Brand President, Zenith. Reporting to Steve King, CEO, Publicis Media, Matt will take up the role in January 2019 and will be based at Zenith’s HQ in London. Matt succeeds Vittorio Bonori, who was recently appointed Publicis Groupe Italy CEO. With a career in global media spanning over 28 […]
Yonder Media and All Response Media (ARM) are working in partnership to deliver media strategy, planning and buying across multiple territories for smartphone manufacturer OnePlus, which last month launched its new flagship smartphone. Following a competitive three-way pitch, the agencies will be working together to develop and deliver media activity across the UK, EU, Nordics […]