Voices.com release their look at the media and advertising trends that will dominate over the next year

Voices.com release their look at the media and advertising trends that will dominate over the next year

Voices.com has released their look at the media and advertising trends that will dominate over the next year. The 2017 Trends Report illuminates how the North American media and advertising landscape is shifting – as told by the voice over industry. Choices made in the voice over performances – such as the characteristics of the […]

How Retailers Are Prioritizing Their Digital Efforts in 2016

How Retailers Are Prioritizing Their Digital Efforts in 2016

Retailers are concentrating on a variety of initiatives in 2016. Mobile—like responsive design and app development—as well as basic marketing activities—including search optimization and customer acquisition—are top on their list. A survey from Shop.org, Forrester Research and Bizrate Insights asked retailers in North America what their top three priorities for their digital business in 2016 […]

Cheil Worldwide appoints McKinney CEO Brad Brinegar to additional role of CEO of Cheil in North America

Cheil Worldwide appoints McKinney CEO Brad Brinegar to additional role of CEO of Cheil in North America

Cheil Worldwide, the marketing solutions company headquartered in South Korea, has announced the appointment of Brad W. Brinegar to the new position of CEO of Cheil in North America, effective immediately. In his new role, Brinegar will lead the charge on setting the vision for the Cheil network in North America. He will be responsible […]

Mike Tyson makes amends for ear-biting in Foot Locker spot

Mike Tyson makes amends for ear-biting in Foot Locker spot

Mike Tyson gives Evander Holyfield his ear back, 16 years after biting it off in the ring, in a tongue-in-cheek new campaign for Foot Locker, which also sees an airline clerk overjoyed when basketball star Dennis Rodman buys a one-way ticket to North Korea. The ad by BBDO New York, is promoting Foot Locker’s ‘Week of […]

Liquid metal grooves to Goldfrapp in ad for Apple’s iPhone 5S

Liquid metal grooves to Goldfrapp in ad for Apple’s iPhone 5S

Molten gold writhes and coagulates in the style of the shape-shifting T-1000 robot in Terminator 2, eventually forming the contours and features of Apple’s iPhone 5S, in the smartphone’s first TV ad. The ‘Metal Mastered’ ad, which debuted in the US last night during NFL coverage, is set to musical accompaniment by Goldfrapp’s “Ooh La […]