Ebiquity Appoints Head of North American Media Practice

Ebiquity Appoints Head of North American Media Practice

Independent global marketing and media consultancy, Ebiquity, has announced the appointment of Christine Merrifield as its Managing Director of Media – North America. In her new role, Christine will work closely with Bill Bruno, CEO, North America as well as the Ebiquity Global Media Practice leadership team. She will hold responsibility for Ebiquity’s North American […]

Bulletproof Creates Branding for New Premium Rye Whiskey Brand, Fort Hamilton

Bulletproof Creates Branding for New Premium Rye Whiskey Brand, Fort Hamilton

Alex Clark Spirits has partnered with independent, global strategic brand design agency, Bulletproof, to create the brand identity and packaging design for its new premium rye whiskey, Fort Hamilton, locally produced out of Brooklyn, NY. Alex Clark has big ambitions in the spirits category and approached Bulletproof with the opportunity to create a truly distinctive […]

Publitek opens US office headed by Kerry McClenahan

Publitek opens US office headed by Kerry McClenahan

Bath and London based tech B2B marketing communications agency, Publitek, has acquired McBru, a similar agency based in Portland, Oregon. With immediate effect, McBru, becomes Publitek North America and its founder, Kerry McClenahan, takes on the role of President. The move marks Publitek’s second significant geographic expansion in 2018, following the establishment of a German […]

Young & Laramore launch new “Better Problems” campaign for American Standard

Young & Laramore launch new “Better Problems” campaign for American Standard

Ingersoll Rand owned American Standard teamed with creative agency Young & Laramore to launch their new “Better Problems” campaign. American Standard Heating & Air Conditioning is “Built to a Higher Standard,” offering the highest industry standard of heating and air conditioning equipment and unparalleled support from a vast network of independent dealers. To translate the benefits of its […]

eMarketer Releases New Worldwide Ad Spending Estimates

eMarketer Releases New Worldwide Ad Spending Estimates

Spending on paid media worldwide will reach $584.14 billion by the end of this year and approach $757.44 billion in 2021, eMarketer estimates, driven largely by advertiser investments in mobile formats. Ad spending growth rates will range between 4.9% and 8.3% over the forecast period. Growth estimates are largely on pace with eMarketer’s previous estimates […]

Voices.com release their look at the media and advertising trends that will dominate over the next year

Voices.com release their look at the media and advertising trends that will dominate over the next year

Voices.com has released their look at the media and advertising trends that will dominate over the next year. The 2017 Trends Report illuminates how the North American media and advertising landscape is shifting – as told by the voice over industry. Choices made in the voice over performances – such as the characteristics of the […]

How Retailers Are Prioritizing Their Digital Efforts in 2016

How Retailers Are Prioritizing Their Digital Efforts in 2016

Retailers are concentrating on a variety of initiatives in 2016. Mobile—like responsive design and app development—as well as basic marketing activities—including search optimization and customer acquisition—are top on their list. A survey from Shop.org, Forrester Research and Bizrate Insights asked retailers in North America what their top three priorities for their digital business in 2016 […]

Cheil Worldwide appoints McKinney CEO Brad Brinegar to additional role of CEO of Cheil in North America

Cheil Worldwide appoints McKinney CEO Brad Brinegar to additional role of CEO of Cheil in North America

Cheil Worldwide, the marketing solutions company headquartered in South Korea, has announced the appointment of Brad W. Brinegar to the new position of CEO of Cheil in North America, effective immediately. In his new role, Brinegar will lead the charge on setting the vision for the Cheil network in North America. He will be responsible […]

Mike Tyson makes amends for ear-biting in Foot Locker spot

Mike Tyson makes amends for ear-biting in Foot Locker spot

Mike Tyson gives Evander Holyfield his ear back, 16 years after biting it off in the ring, in a tongue-in-cheek new campaign for Foot Locker, which also sees an airline clerk overjoyed when basketball star Dennis Rodman buys a one-way ticket to North Korea. The ad by BBDO New York, is promoting Foot Locker’s ‘Week of […]