Barefoot Proximity broadens senior talent line-up

Barefoot Proximity broadens senior talent line-up

Barefoot Proximity, the Cincinnati office within the Proximity network, has announced two senior appointments to support its business transformation within North America. Margarita Fitzpatrick joins as Vice President, Client Partnership and Liz Martin joins as Senior Vice President, Global Digital Client Services lead. Both will start immediately and will report directly into Barefoot Proximity CEO, […]

Rovio Entertainment reveals new premier licensing program for Angry Birds franchise in North America

Rovio Entertainment reveals new premier licensing program for Angry Birds franchise in North America

Rovio Entertainment, in partnership with its licensing and brand management agency, Evolution, has unveiled a sweeping program of premier licensing partnerships in North America for its flagship Angry Birds franchise. This extensive line-up of new, renewed and ongoing deals, uniting a diverse array of retail product manufacturers and categories, represents the next step forward for […]

FirmDecisions appoint Mark Bean as new North America Client Services Director

FirmDecisions appoint Mark Bean as new North America Client Services Director

Independent global marketing compliance specialist, FirmDecisions, announced the appointment of Mark Bean as its new Client Services Director for North America. In his new role, Bean will lead and manage client audits and work with FirmDecisions’ Managing Director for North America, Fiona Foy, to drive growth. He will be based in FirmDecisions’ Miami office, starting […]

Tommy Bahama Names Untitled Worldwide as Agency of Record

Tommy Bahama Names Untitled Worldwide as Agency of Record

Doug Wood, CEO of Tommy Bahama, has named Untitled Worldwide as the agency of record for the clothing brand. Untitled will serve as Tommy Bahama’s integrated agency providing strategy, creative and marketing services. The independent agency, which was founded by MT Carney, will work in conjunction with Andy Comer, Tommy Bahama SVP of Marketing and Creative […]

Ebiquity Appoints Head of North American Media Practice

Ebiquity Appoints Head of North American Media Practice

Independent global marketing and media consultancy, Ebiquity, has announced the appointment of Christine Merrifield as its Managing Director of Media – North America. In her new role, Christine will work closely with Bill Bruno, CEO, North America as well as the Ebiquity Global Media Practice leadership team. She will hold responsibility for Ebiquity’s North American […]

Bulletproof Creates Branding for New Premium Rye Whiskey Brand, Fort Hamilton

Bulletproof Creates Branding for New Premium Rye Whiskey Brand, Fort Hamilton

Alex Clark Spirits has partnered with independent, global strategic brand design agency, Bulletproof, to create the brand identity and packaging design for its new premium rye whiskey, Fort Hamilton, locally produced out of Brooklyn, NY. Alex Clark has big ambitions in the spirits category and approached Bulletproof with the opportunity to create a truly distinctive […]

Publitek opens US office headed by Kerry McClenahan

Publitek opens US office headed by Kerry McClenahan

Bath and London based tech B2B marketing communications agency, Publitek, has acquired McBru, a similar agency based in Portland, Oregon. With immediate effect, McBru, becomes Publitek North America and its founder, Kerry McClenahan, takes on the role of President. The move marks Publitek’s second significant geographic expansion in 2018, following the establishment of a German […]

Young & Laramore launch new “Better Problems” campaign for American Standard

Young & Laramore launch new “Better Problems” campaign for American Standard

Ingersoll Rand owned American Standard teamed with creative agency Young & Laramore to launch their new “Better Problems” campaign. American Standard Heating & Air Conditioning is “Built to a Higher Standard,” offering the highest industry standard of heating and air conditioning equipment and unparalleled support from a vast network of independent dealers. To translate the benefits of its […]

eMarketer Releases New Worldwide Ad Spending Estimates

eMarketer Releases New Worldwide Ad Spending Estimates

Spending on paid media worldwide will reach $584.14 billion by the end of this year and approach $757.44 billion in 2021, eMarketer estimates, driven largely by advertiser investments in mobile formats. Ad spending growth rates will range between 4.9% and 8.3% over the forecast period. Growth estimates are largely on pace with eMarketer’s previous estimates […]