Kodiak, a footwear brand founded in 1910 in Canada that specializes in safety, lifestyle and cold weather footwear, announced that it has tapped Mechanica, a strategic and creative agency based in Newburyport, Massachusetts, to handle all branding efforts. Mechanica is tasked with developing the positioning of Kodiak through intelligence gathering and creative strategy to help […]
Omnicom Media Group (OMG) the media services division of Omnicom Group Inc. has named Scott Hagedorn CEO of its North American operations. Hagedorn, who steps into the role following three years as the first CEO of Hearts & Science, succeeds Page Thompson, who is retiring following a distinguished 40-year career at Omnicom. “Scott’s record of innovation and transformation, combined […]
MIG Global, part of Next15 communications group, is combining its family of specialist agencies – Morar HPI, VIGA, Charterhouse and Circle – into one as it launches Savanta. Underpinned by the strapline ‘Make Better Decisions’, Savanta is re-engineering research so that it fuels faster, easier and more effective decision making. To do so, Savanta will combine the benefits […]
Shutterstock, a leading global technology company offering high-quality assets, tools and services through its creative platform, announced it is launching its first brand marketing campaign in six years. The ‘It’s not stock, it’s Shutterstock’ message is designed to showcase the unparalleled quality and depth of Shutterstock’s creative asset repository driven by more than 550,000 contributors from […]
Social Chain Group, made up from social first marketing agency Social Chain, and social media publishing house Media Chain, has announced the appointment of Oliver Yonchev as Managing Director for The Social Chain Group’s North American Operation. Social Chain Group’s North American operation has had phenomenal growth in 2018, achieving a 900% Year on Year […]
Barefoot Proximity, the Cincinnati office within the Proximity network, has announced two senior appointments to support its business transformation within North America. Margarita Fitzpatrick joins as Vice President, Client Partnership and Liz Martin joins as Senior Vice President, Global Digital Client Services lead. Both will start immediately and will report directly into Barefoot Proximity CEO, […]
Rovio Entertainment, in partnership with its licensing and brand management agency, Evolution, has unveiled a sweeping program of premier licensing partnerships in North America for its flagship Angry Birds franchise. This extensive line-up of new, renewed and ongoing deals, uniting a diverse array of retail product manufacturers and categories, represents the next step forward for […]
Independent global marketing compliance specialist, FirmDecisions, announced the appointment of Mark Bean as its new Client Services Director for North America. In his new role, Bean will lead and manage client audits and work with FirmDecisions’ Managing Director for North America, Fiona Foy, to drive growth. He will be based in FirmDecisions’ Miami office, starting […]
Doug Wood, CEO of Tommy Bahama, has named Untitled Worldwide as the agency of record for the clothing brand. Untitled will serve as Tommy Bahama’s integrated agency providing strategy, creative and marketing services. The independent agency, which was founded by MT Carney, will work in conjunction with Andy Comer, Tommy Bahama SVP of Marketing and Creative […]
Independent global marketing and media consultancy, Ebiquity, has announced the appointment of Christine Merrifield as its Managing Director of Media – North America. In her new role, Christine will work closely with Bill Bruno, CEO, North America as well as the Ebiquity Global Media Practice leadership team. She will hold responsibility for Ebiquity’s North American […]