Spicefire Creates Direct-To-Consumer Brand Happy Go Healthy

Spicefire Creates Direct-To-Consumer Brand Happy Go Healthy

Brand innovation agency Spicefire unveils a brand for the new direct-to-consumer dog health supplement Happy Go Healthy, which helps pets live better, more active lives, now and for years to come. The new supplement, produced by a team of animal nutrition veterans, is an all-in-one solution to support joint, bone, skin and gut health for […]

Cashing in on the cute factor; is a ‘Puggerfly’ a step too far?

Cashing in on the cute factor; is a ‘Puggerfly’ a step too far?

 Brands and marketing execs are coming under fire for using animals in advertising, particularly fashionable flat-faced dogs like Pugs, Frenchies and English Bulldogs. Heinz, Costa, Comic Relief, HSBC and most recently Three UK with their Snapchat ‘Puggerfly’ have attracted criticism for using these breeds in their ad campaigns. Many claim they’re adding to the […]

K9 Friends – Talent For Hire: How an animal shelter became a talent agency

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/05/TALENT-FOR-HIRE-1080p_0.mp4[/KGVID] Research from the Oxford Humane Society tells us that less than 2 in 10 dogs are adopted from an animal shelter. All over the world, people tend to use breeders or pet stores instead of adopting from animal shelters. This behaviour is compounded by the preconception that shelter dogs are ‘damaged goods’. […]

Volkswagen’s New Campaign Shows You Which Car Is Most Suitable For Your Dog

Volkswagen’s New Campaign Shows You Which Car Is Most Suitable For Your Dog

Volkswagen’s new ad campaign, ‘Woofwagen’, was created by London-based agency ‘adam&eveDDB’. As the name suggests, it is targeted at dog-owners who want a car that suits their lifestyle—one that includes their beloved canines. In the cheerful ad, different breeds of dogs go on a joyride with their owners with the windows down, tongues lolling and […]