Marketers continue to be challenged by siloed creative and media processes as well as disparate systems and platforms. At Adobe Summit, Adobe debuted several additions to Adobe Advertising Cloud, part of Adobe Experience Cloud, designed to remedy these issues. Advancements include Adobe’s new Advertising Cloud Creative and an expanded integration with Adobe Analytics Cloud. Adobe’s […]
Tooth decay is the most common oral disease affecting children and young people in England. With this in mind, GSK is introducing its latest innovation in the kids’ oral care category; new Aquafresh Advance for 9-12 year olds, to support parents in maintaining healthy teeth throughout their child’s dental development. Aquafresh Advance toothpaste has been […]
NBA basketball superstar, Kyrie Irving, took centre stage at London’s O2 Arena when the Boston Celtics faced the Philadelphia 76ers in the eighth NBA regular-season clash in the UK. The game happened to coincide with the highly anticipated launch of the latest Kyrie Nike basketball shoe – the Kyrie 4s. With limited time with […]
Ecrebo, the point of sale marketing (POS) specialist, announced the launch of its OnPoint software platform and associated product suite. OnPoint is the next generation of Ecrebo’s industry-leading POS marketing and digital receipt capabilities that have been extended and developed to directly address the emerging requirement for data-driven, personal engagement with shoppers. During NRF 2018 […]
Starting December 5, General Motors (GM) is rolling out the automotive industry’s first commerce platform for on-demand reservations and purchases of goods and services. With Marketplace, drivers can now order and pay for their favourite coffee — and much more — on the way to work with a simple tap on the dash. Marketplace […]
Bungie, Activision, and AKQA announced the launch of the Destiny 2 Ghost Skill for Alexa devices. Bringing to life the ultimate video game sidekick, this announcement is putting gaming at the centre of the smart home, and the first-ever integrated voice companion in a live game experience. AKQA designed a unique, innovative way to enhance […]
Qubit, the leaders in marketing personalisation technology, launched Qubit Aura, a product discovery solution for mobile web. The product has been built to help retail brands tackle a specifically mobile issue: while shoppers now spend equal time on mobile and desktop, the conversion rate for mobile is only half. Qubit Aura sits on an existing […]
British photographic retailing company, Jessops is launching a range of advent calendars available with a very simple but personalised twist that will let you mark each day of the Christmas count down with a favourite photo and a trip down memory lane. Whether it’s the shop window displays, rustic markets, or the festive songs on […]
Consumer robotics and artificial intelligence (AI) company Anki, launched Cozmo, their incredible robot companion. Charming and mischievous, Cozmo is a real-life robot like you’ve only seen in movies, designed with fun and friendship in mind. Anki founder Mark Palatucci said that Cozmo “Brings together technology, artificial intelligence, game design and cinematic wonder, Cozmo rewrites the rule […]
YouAppi, a leading mobile growth marketing platform for premium mobile brands, announced the availability of its holistic Fraud Protection suite, a new, standard feature of its 360 Degree Growth Marketing Platform. The suite offers the most comprehensive fraud protection on the market against these types of fraud; click injection, click spamming, non-human traffic and incentivized […]