Domino’s, one of the UK’s best loved pizza, has launched its new Cheeseburger pizza. With a campaign aptly named ‘The Official food of WTF!’, VCCP has created a series of social films, which explore the sensory experience enjoyed as you dive into Domino’s newest pizza creation. The films feature a split screen; in the bottom […]
ANNA Money has announced its latest product innovation – a debit card that miaows when you spend money. Designed to help business owners keep on top of their spending, the ANNA app will emit a miaow every time the contactless debit card is used from November 1. The miaowing card is the latest innovation […]
Leading Australasian drinks company Frucor Suntory is responding to a consumer shift away from carbonated soft drinks by developing a new range of premium fruit-infused water. Called True Water, it’s designed by drinks specialist design agency Denomination. True Water will initially launch with two fruit-infused waters, raspberry and lime. Made using real fruit extracts, True […]
New ‘Food for Thought’ research released today identifies what diners want from restaurants of the future, and it’s the ordering experience they’d like new technology served up for. In response, Barclaycard is testing new prototype technology so diners can make more informed menu choices before they order and avoid menu mishaps. Barclaycard, which processes nearly […]
Heinz is launching in Brazil its Caramelised Onion & Bacon Ketchup and to speak directly to those crazy for this delicacy, ad agency Africa and the Kraft Heinz Company decided to use the medium bacon lovers love the most: the bacon itself. Taking advantage of International Bacon Day, celebrated earlier this month, a fun and […]
Bloomberg Media’s innovation lab, BHIVE, has launched The Bulletin, the latest feature to its mobile app delivering added utility to today’s on-the-go professionals. Based on BHIVE’s extensive user research on news delivery preferences, the new feature, available on the homepage of the mobile app, makes it easy for users to get a snapshot of the […]
OPPO has officially launched their latest smartphone – OPPO F9 Pro – in the Indian market. To power the launch of this widely anticipated smartphone, Mullen Lintas Delhi has conceived the communication package. India is amongst the fastest growing and largest smartphone markets in the world, making it a battle-ground for smartphone players to […]
Michelob ULTRA, the fastest growing beer brand in the US, unveiled the ULTRA Caddie bag, a premium and unexpected innovation for golf fans. This first of its kind prototype includes everything needed for the optimal 19th hole experience – from a keg filled with Michelob ULTRA to speakers and more – and is now available […]
Leading Mexican brand Old El Paso is expanding its Meal Kit portfolio with three premium variants to tap into growing consumer demand for convenient, restaurant-quality meals at home. Smoky Chipotle Taco Meal Kit with a Cool Mango Drizzle, Habanero & Lime Taco Meal Kit with a Coco Ancho Drizzle and Ancho Chili &Honey Fajita Meal […]
YouAppi, a leading growth marketing platform for premium mobile brands, announced robust upgrades to its highly-regarded 360 Platform, initially launched last year and now in use by nearly 500 of the world’s most prominent global brands. The 360 Platform addresses five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social […]