Around 96,000 UK retailers are putting their business at risk by failing to grasp the importance of an effective pricing strategy. The figure was published in a report by pricing and automation specialist, Omnia Retail, which questioned retail businesses on the scope and efficacy of their pricing processes. Although almost all (96%) of the organisations surveyed said they […]
The Economist Group announced the findings from its latest global content marketing study, ‘Cracking the Content Code’. The white paper is based on analysis of The Economist Group’s own client content programmes over a 12-month period: more than 50 microsites created for brands in the US, EMEA and APAC as well as all media units […]
Commercial radio took a record total of £713.3 million in ad revenue in 2018, breaking the previous 2017 record of £679.2 million, according to new figures from industry body Radiocentre. The 5.1% increase year-on-year marks the third consecutive year of record-breaking revenues for the medium. This news comes on the day that commercial radio also […]
Over half of UK consumers (53 percent) prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, and are ditching those that don’t, according to new research from Accenture. The fourteenth annual Accenture Strategy Global Consumer Pulse Research – ‘From Me to We: The Rise of the […]
Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry’s first ever benchmarking report. It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing. Until now it has been impossible for clients and agencies to compare influencer marketing campaigns against other media. However, by […]
We Are Social, the socially-led creative agency, in collaboration with Hootsuite, the world’s leader in social media management, released their Digital in 2019 report, examining social media and digital trends around the world. Delving into data from across more than 230 countries and territories, the 8th annual report finds 367m more people came online globally […]
Leading independent media and marketing consultancy, Ebiquity, announced the release of its newest report “TV at the Tipping Point.” The report evaluates key trends in linear TV and considers the implications for the future of TV advertising. Ebiquity’s analysis suggests that the market is soon approaching an inflection point. The consultancy predicts that by 2022 there […]
Eight in 10 companies experienced trademark infringement in 2018, up from 74% in 2017. This is according to the latest research from CompuMark, the industry leader in trademark research and protection. Forty percent of respondents said they had experienced 1-10 cases of infringement, while 22% experienced 11-20. While the top three consequences of trademark infringement […]
Teespring, the online commerce platform which empowers creators to design, promote and sell their own products, have conducted in depth research into the generation leading the way online – Gen Z. We are now in an era led by this powerful generation; they are not only controlling the digital sphere, but also spending habits – […]
A major report into commuters’ spending habits, conducted by leading Out-of-Home (OOH) media agency Kinetic and OOH media owner Exterion Media, in partnership with the Centre for Business and Economics Research (Cebr), has revealed that the value of commuter commerce to the UK economy is £22.8 billion per year. In total, this amounts to 14% […]