Brands must reassess what they think they know about Gen Z, according to new research from global socially-led creative agency, We Are Social. The agency has launched We are Gen Z: Their Power and their Paradox, a new ethnographic study which delves into the lives of 12 Gen Zs from across the UK to understand […]
New initiatives for TV advertising measurement, data and metrics are urgently needed, say nine in 10 TV industry executives (93%), if the European TV industry is to remain competitive. This is the main finding from Adobe, Alphonso, Sky and TVBeat’s latest report – ‘Next Generation TV Metrics and Data Strategies: Priorities for the European TV Industry’ […]
A new report has revealed concerning discrepancies with regards to pricing strategies in UK retail. Figures showed that, despite more than a third of retailers (34%) saying they know they should change their prices regularly, only 15% do so frequently. The report, published by pricing and automation specialist, Omnia Retail, looked at pricing practices at 150 UK retail […]
A new report from Adobe and Econsultancy, that surveyed nearly 13,000 professionals, reveals that European brands are prioritising the more effective and transparent use of data in 2019, across both IT and marketing departments. Respondents to the Digital Trends Report expect a greater focus on data management to help them reduce their reliance on walled […]
Behavioural communications agency HeyHuman has unveiled neuroscience evidence revealing that ads with a low cognitive load – the mental effort required to process information – actually generate the highest levels of brand recall. The study, launched at SXSW, found that even ads with high levels of engagement can generate negative motivation and low recall levels if the […]
Tomorrow’s creatives will need to have their feet firmly on the ground, with a working knowledge of coding, augmented reality, public speaking, trend identification and user experience cited as key skills, according to new research from in-house agency OLIVER. The agency canvassed 200 creatives working across FMCG, beauty, finance, media, healthcare and automotive, to identify […]
Marketing is a crucial activity for any business, but new research has revealed that many companies are choosing to outsource it to external agencies or freelancers rather than run it themselves in-house. A survey of 1,021 UK workers carried out by leading digital marketing agency, Marketing Signals, revealed that more than 42% of UK businesses don’t handle […]
TI Media, the publisher behind household magazine brands Woman, Woman’s Own and Good to Know, has unveiled the results of its flagship ‘Heart of Britain’ research for 2019, which reveals a number of newfound insights about the audience commonly labelled as ‘mass-market women’ (MMW). In terms of audience size, this market dwarfs the two most […]
Divido, the multinational white-label platform for point-of-purchase lending, launched the results of its UK-wide research alongside a new report titled: The Spending Index: Big Ticket Edition. The study of over 200 retailers (who post over £5 million in revenue) follows Divido’s recent research of 2000 UK consumers and highlights a fractured relationship between retailer and […]
Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive consumer engagement and business growth. Targeting by age is still the accepted practice across many advertising categories. However, with fundamental shifts in media consumption and trading, combined with significant changes in life stages and […]