GB Basketball has unveiled a powerful new look, designed by brand, creative and digital agency Mr B & Friends, ahead of the U17 Basketball World Cup later in June 2018. Together with photography and motion studio Shadowplay, Mr B & Friends has created a brand and graphic language that reflects the urban roots of the sport, […]
Iris has released three new videos for adidas for their World Cup Campaign. Liverpool and Egypt’s Mo Salah, Manchester City and Brazil’s Gabriel Jesus and the Spanish national squad are featured in these creative football-themed films, which are part of the brand’s “Creativity is the answer” proposition. ‘Paint the Streets – The Gabriel Jesus Mural’ ”At […]
McDonald’s celebrates the incredible highs and lows of being a football fan during the FIFA World Cup with a new campaign telling them ‘We’re with you’, created as part of their official sponsorship of the tournament. Created by Leo Burnett London, the new campaign includes a film that broke internationally on the first day of […]
Jimmy Bullard is a household name for many reasons, his illustrious football career and appearing on I’m A Celebrity amongst those. However many remember him as one of the most famous football players to never earn an England cap. Although called up to the squad a few times, he never managed to make it onto […]
With no official English anthem released to spur on the country’s football team this summer, LOVE have called upon musician Brett Domino to fill the void in the musical airwaves, with a classic singalong track, in partnership with Umbro. Brett, the alter-ego of comedian Rob J Madin, is leader of the Brett Domino Trio, best known […]
Iris Amsterdam has created orange tissue boxes illustrated with some of the most iconic moments in Dutch football history to help the nation remember past victories as they mourn not making this summer’s world tournament. “As lovers of Dutch football, we were just as gutted that the Flying Dutchmen aren’t going to Russia this summer,” […]
An amateur football team from London were left speechless when legends Rio Ferdinand, Michael Ballack, Michel Salgado and Rivaldo were substituted onto the pitch to play against them during a local five-a-side match. Hidden cameras captured the moment when footballing royalty turned up to hand out a master-class in ‘the beautiful game’. The former international […]
New Balance Football launched their ‘Make it to Moscow’ campaign, an entertaining docu-series of content uncovering real football culture in four of Russia’s World Cup host cities. We see the world’s biggest game through the lens of real players and real fans in a series of challenges, interviews and games. The series has been created and produced in collaboration with ZAK, New Balance Football’s global creative agency along […]
Hotels.com has signed a four-year agreement with Tottenham Hotspur to become the Club’s Official Accommodation Partner as part of its ongoing commitment to provide the most rewarding experiences for its customers, including football fans. The agreement will launch at the beginning of the 2018/2019 season, Spurs’ first at its new world-class stadium. Hotels.com will have […]
2018’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith. This will be the net amount of money added to the market, taking into account both the extra money spent by advertisers seeking to reach World Cup audiences, and any reductions in spending by […]