De Bruyne and Dybala Star in the highly anticipated EA SPORTS FIFA 19 Campaign

De Bruyne and Dybala Star in the highly anticipated EA SPORTS FIFA 19 Campaign

In the next phase of promotion for the highly-anticipated FIFA 19 game, footballers Kevin De Bruyne and Paulo Dybala star in a print campaign and gaming assets for the new video game. Media Agency, Lagardère partnered with high-end sport and athlete photographer Rafael Astorga and LS Productions for the FIFA Ultimate Team shoot. The players […]

Mitchell & Ness signs new partnership with the NFL

Mitchell & Ness signs new partnership with the NFL

Mitchell & Ness announced it has signed a new international partnership with the National Football League (NFL). The deal starts from the 2018 season and is in addition to the brands existing license agreements with The National Basketball Association (NBA) and MLS (Major League Soccer). The NFL license agreement runs for two years across Europe and […]

Brokkr helps Boom Cycle embrace the sweat

Brokkr helps Boom Cycle embrace the sweat

Boom Cycle the London based indoor cycling phenomenon has launched a new campaign with the help of communications agency Brokkr. The two-week activation which kicks off this month includes an inspirational launch event at their iconic Battersea Power Station location, online and social activity plus a brand tie-in with Fujifilm Instax. A high energy workout […]

Iris launches adidas GLITCH takeaway takeover in London

Iris launches adidas GLITCH takeaway takeover in London

Recently adidas GLITCH, the mobile-only start-up that resides within adidas, launched its new football boot range, the ‘Prep Pack’. As the world’s first ever interchangeable boots, the GLITCH product is innovative by nature, so Iris Worldwide needed to create a launch campaign that matched up to the product’s reputation, whilst also driving downloads of the […]

William Hill bets on first ever dynamic DOOH campaign to celebrate Anthony Joshua signing

William Hill bets on first ever dynamic DOOH campaign to celebrate Anthony Joshua signing

William Hill, one of the world’s leading betting and gaming companies, has this week launched its first ever dynamic digital out-of-home (DOOH) campaign to promote its partnership with new brand ambassador, the unified world heavyweight champion boxer Anthony Joshua OBE. The British sporting icon recently signed an initial one-year deal with William Hill to become […]

Premier League Unveils Partnership with Coca-Cola

Premier League Unveils Partnership with Coca-Cola

Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options. The partnership will see Coca-Cola work with the world’s most competitive […]

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