Evening Standard digital sports team expands across UK & Europe

Evening Standard digital sports team expands across UK & Europe

On the eve of the new Premier League football season the Evening Standard announces a major investment in its online sports team. With just a few hours before the close of the transfer window, standard.co.uk announced some significant new signings of its own. Seven new faces join the team – doubling the current squad – […]

Paddy Power Harness Brighton Pride Sponsorship to Launch Premier League Rallying Cry

Paddy Power Harness Brighton Pride Sponsorship to Launch Premier League Rallying Cry

The Premier League is under fire at 2018’s Brighton’s Pride Festival, where its attitude towards homosexuality will be criticised. The protest has been organised by Paddy Power, who are partners of Brighton Pride, which is the country’s biggest LGBTQ event. Details of the exact nature of the activation have been kept under wraps, though the […]

Mitchell & Ness launches first above the line campaign in the UK

Mitchell & Ness launches first above the line campaign in the UK

Nostalgia brand Mitchell & Ness has launched its first ATL campaign to promote an extended range of NBA Hardwood Classics (HWC) Swingman Collection. Created by Mercieca, the launch sees the brand emblazoned across 45 high footfall London sites in key locations across the London Underground Network and bus sides. After signing a multi-year licensing agreement […]

Quest kicks off EFL Highlights with fan-centric campaign

Quest kicks off EFL Highlights with fan-centric campaign

Quest, Discovery’s free-to-air factual entertainment channel, today reveals a fan-centric campaign to promote the launch of the EFL Highlights using the powerful strap-line ‘Different Teams, Shared Dreams’. Created in-house by Discovery Creative London, the campaign features television, outdoor, radio, print and digital, and will be live from August 1. It centres on the key insight […]

LOVE launch Umbro Velocita 4 Pro campaign featuring Michail Antonio, Rich Hall and Brett Domino

LOVE launch Umbro Velocita 4 Pro campaign featuring Michail Antonio, Rich Hall and Brett Domino

Breaking news. UFOs have been discovered by Umbro and Premier League footballer Michael Antonio. News broke following an ordeal in which comedian Brett Domino – alter ego of musician and comedian Rob J Madin – and Rich Hall were sent to find the footballer who had ‘somehow’ gotten hold of Umbro’s brand new ‘Unbelievably Fast […]

Sky Sports Cricket features first ever Hindi language promotion to highlight upcoming England v India Test match

Sky Sports Cricket features first ever Hindi language promotion to highlight upcoming England v India Test match

Sky Sports Cricket is to broadcast its first ever dual Hindi and English language promotion ahead of the upcoming England v India Test series. The campaign launches July 28 in advance of the first game of the five match series. The promotion has been created in-house by Sky and will be delivered via AdSmart to a […]

Immedia works with JD Sports to launch music & entertainment platform JD-X across in-store & mobile

Immedia works with JD Sports to launch music & entertainment platform JD-X across in-store & mobile

Multichannel in-store and digital production company Immedia is working with JD Sports (JD), the leading UK trainer and sports fashion retailer, to create a new multi-stream music entertainment platform, JD-X, available to customers in-store and via its mobile app JD Sports. JD-X is a 24-hour music and entertainment service which officially launched at the weekend […]

Irish sport gets a retro game makeover for AIB and GAA via Rothco and Piranha Bar

Irish sport gets a retro game makeover for AIB and GAA via Rothco and Piranha Bar

To mark Allied Irish Bank’s (AIB) sponsorship of the 2018 All-Ireland Senior Football Championship, creative agency Rothco, part of Accenture Interactive, teamed up with production studio, Piranha Bar, and music company, Mutiny, to create ‘The Toughest Journey’ – a 90’s style video game TVC and supporting mobile game challenging GAA fans to represent their county […]

Leo Burnett Israel and Samsung present “The World Cup Wedding”

Leo Burnett Israel and Samsung present “The World Cup Wedding”

 The FIFA World Cup started out some 88 years ago and has since then been gluing millions of people all over the world to the screen every four years for weeks on end. The fans expectations, the global news coverage, the social betting, group watching and unending conversations surrounding the topic give the impression […]

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