Delete emerged as the leading agency after a competitive tender process, and will now begin work on the new platform to showcase PRO14 Rugby as the best rugby competition in the world. The new website will be a unique destination for fans and deliver a 360 degree experience of the Championship and the wider rugby world while providing PRO14 Rugby’s marketing team with a platform to grow and commercialise their product.
Fans will soon have an unprecedented level of access to one of the world’s most diverse and thrilling international rugby union tournaments, which features teams from Scotland, Ireland, Wales, South Africa & Italy. As such, the project will take the Championship’s world-class on-field product and match that to a premium digital experience, allowing supporters to fully immerse themselves in the action week in, week out.
Delete, which has UK offices in London and Leeds, will first deliver a digital strategy to PRO14 Rugby, before beginning work on the design, development and integration of the new website. Delete will focus on the user experience fans receive online, whilst undertaking SEO and Digital Marketing activity to ensure the new site will be easily found online. All of this will be underpinned by Delete’s award-winning creative, UX and design expertise.
Heralding the new partnership, PRO14 Rugby Marketing Director Tom Lister, said: “We are very excited to be working with Delete and have great confidence that their leading strategy and UX capability will deliver a platform befitting of our ambitious brief. We have a unique competition, home to some of the world’s best teams and most passionate rugby fans. This project forms part of a wider digital transformation and our website shall rightly serve as the ultimate shop-window for the Championship.
We aim to engage with fans through brilliant video, written and visual content to grow our audience and provide sophisticated opportunities for our growing network of commercial partners. Delete’s expertise and experience in this area, underpinned with leading technical creds, made them our digital partner of choice.”
Damon Mangos, Strategy & Executive Creative Director at Delete, added: “To work with an organisation as internationally renowned as PRO14 Rugby is both exciting and testament to the name Delete has created for itself within the sports sector. With competition for fan attention greater than ever, we will deliver a best-in-class digital experience for both fans of rugby and from the wider sporting world. We are eager to deliver a website that matches the quality of the Guinness PRO14 and look forward to working with them in ensuring rugby fans engage with it like never before.”
PRO14 Rugby joins a growing sports roster at Delete, which features The R&A, The Open, Southampton FC and The FA.