Tech Firm Launches Idea Beer to Get Creative Juices Flowing

Tech Firm Launches Idea Beer to Get Creative Juices Flowing

A London-based tech company are hoping to inspire creativity in the workplace and innovation in the sector by launching their own limited edition ‘Idea Beer’. Sideways 6 is a Shoreditch-based tech firm helping large organisations to collect, manage and act on employee ideas, insight and feedback. Often called ‘idea management’ or ‘innovation management’, the aim […]

WARC: 24% of brands and agencies surveyed expect voice interfaces to be important to their business

WARC: 24% of brands and agencies surveyed expect voice interfaces to be important to their business

Voice-enabled technology, from smart speakers to virtual assistants, is opening an entirely new interface through which brands and consumers will engage and communicate in 2018, according to WARC, the global marketing intelligence service, following a survey with more than 600 marketing and advertising professionals around the world for its Toolkit 2018 report. Voice is swiftly […]

Media iQ appoints Nicola Young as Vice President of Marketing EMEA

Media iQ appoints Nicola Young as Vice President of Marketing EMEA

Media iQ, the leading global analytics and technology company, announces the appointment of Nicola Young (née Thomson) as Vice President of Marketing EMEA. She joins having previously held the Director of Media position at Estée Lauder Companies (UK&I) and prior to this, she was Group Director of Marketing at Global Radio. In her new role, […]

Quantcast continues international growth expanding into new Asia-Pacific markets

Quantcast continues international growth expanding into new Asia-Pacific markets

Quantcast, an AI technology company focused on the marketing and publishing industries, announced that it will expand its advertising solutions into seven markets across Asia, connecting brands with an online audience of up to 300 million consumers. The company already operates in Australia and New Zealand. Marketers across Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, […]

FIELD Visualises the Invisible in New AI Graphic Art Series ‘System Aesthetics’

FIELD Visualises the Invisible in New AI Graphic Art Series ‘System Aesthetics’

London-based creative studio FIELD, released a new art series that visualises the invisible technologies that will shape our future. AI algorithms are the invisible force that increasingly define aspects of our lives; powering everything from voice recognition to self-driving cars and the new ways of finance. As individuals and as a society, we need new […]

Ebiquity launches marketing technology consultancy practice, Ebiquity Tech

Ebiquity launches marketing technology consultancy practice, Ebiquity Tech

Independent global marketing and media consultancy Ebiquity has announced the launch of its marketing technology consultancy practice Ebiquity Tech. Ebiquity Tech will provide an impartial advisory service in the areas of marketing technology and customer data. A core focus will be helping clients evaluate programmatic in combination with other marketing technology decisions and leveraging adtech, […]

YouAppi Doubles Mobile User Conversion Rates with Powerful Re-Engagement Solution

YouAppi Doubles Mobile User Conversion Rates with Powerful Re-Engagement Solution

YouAppi, a leading growth marketing platform for premium mobile brands, announced the launch of its Re-Engagement solution, created to maximise the value of all mobile users, whether acquired organically or through the YouAppi platform. YouAppi Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. It […]

Amazon opens a supermarket with no checkouts

Amazon opens a supermarket with no checkouts

 Amazon is finally opening its checkout-free brick-and-mortar convenience store to the public, nearly a year after it originally planned to open its doors. Amazon Go is an 1,800 square foot automated store based at Amazon Seattle headquarters. The store relies on sensors and cameras to detect what items shoppers have taken from the shelves, […]

AI tech delivers millions in revenue for Virgin Holidays

AI tech delivers millions in revenue for Virgin Holidays

Virgin Holidays has released the result of AI marketing efforts and revealed a significant uplift in open rates from using AI-generated email subject lines. The results equated to several million pounds in revenue for the holiday giant. Over the past three years, Virgin Holidays has seen a sizeable increase in revenue equating to several million […]

Purpose-led marketing at the cutting edge of connectivity

Purpose-led marketing at the cutting edge of connectivity

We live in a world that has never been more socially connected. Likes, shares, comments, posts and tweets have become the staples of worldwide conversations that can spread faster than wildfire around the globe. Why? Because humans are social creatures, we want to share our experiences, hopes, dreams and fears and technology allows us to […]