Travel brands in trust crisis thanks to fickle holidaymakers, according to Great State

Travel brands in trust crisis thanks to fickle holidaymakers, according to Great State

Over half (52%) of UK holidaymakers do not consistently book with the same providers according to new research from brand technology agency, Great State.  In total over 1000 UK consumers were surveyed, to explore their attitudes and behaviours in relation to leisure travel and travel brands. The research was commissioned to uncover how the UK’s […]

Crowd creates a dreamy OOH campaign for China Southern Airlines

Crowd creates a dreamy OOH campaign for China Southern Airlines

China Southern Airlines has launched an Out-of-Home (OOH) campaign with the help of an independent global creative agency Crowd. With services to 65 international destinations, CSA tasked Crowd to raise awareness on the new long-haul flights from London to Australia, New Zealand, and South East Asia. The advertising campaign was based on the 787 Dreamliner, China […]

Villa Plus sponsor Channel 4’s travel shows

Villa Plus sponsor Channel 4’s travel shows

Villa Plus is proud to be the new sponsors of Channel 4 series ‘A Place in the Sun’ and ‘A New Life in the Sun’. The six-month deal, brokered by VCCP Media and 4Sales, includes broadcast sponsorship and will run between mid-November 2018 until mid-April 2019, across the Channel 4, More4 and All 4 platforms. […]

Travelling from home with KLM’s new VR experience

Travelling from home with KLM’s new VR experience

Starting November 19, if you’re in the mood for a faraway trip, you won’t even have to leave your home. With the new iFly virtual reality (VR), you can now take a virtual trip. KLM’s online platform uses VR to let visitors experience a near-lifelike journey. KLM wants to inspire people to travel and discover […]

easyJet puts its autumn flights on sale across Europe

easyJet puts its autumn flights on sale across Europe

easyJet, Europe’s leading airline, has put its flights for autumn 2019 on sale this morning meaning that thousands of flights across Europe are now on sale until 26th October 2019. More than 100,000 flights are being launched across the entire easyJet network providing more than 17.4 million seats for passengers to enjoy their autumn breaks or […]

Love Home Swap launches referral marketing programme

Love Home Swap launches referral marketing programme

UK-based, global home swapping company Love Home Swap is this week launching its first referral marketing programme powered by Mention Me. Love Home Swap, set up in 2011 in the UK, is a members-only home exchange company with an international reach. For an annual fee, the platform allows homeowners to exchange their homes with other […]

Sri Lanka Tourism Promotion Bureau unveils new brand platform to entice Millennial Experience Seekers

Sri Lanka Tourism Promotion Bureau unveils new brand platform to entice Millennial Experience Seekers

The Sri Lanka Tourism Promotion Bureau (SLTPB) announced a new brand identity, under the creative platform “So Sri Lanka”. Revealed at the World Travel Market trade show in London, the new brand platform “So Sri Lanka”, created by advertising agency J. Walter Thompson Sri Lanka and Landor Singapore, is grounded on the insight that Sri […]

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