Merlin Entertainments, the leader in location-based family entertainment, has appointed ELVIS to develop a campaign to promote the lastminute.com London Eye, following a competitive pitch.
The news follows ELVIS’s appointment to create a campaign for Merlin brand The Dungeons last year.
After a challenging year for the entertainment and leisure industry, Merlin has tasked ELVIS with developing a communications platform to inspire domestic tourists to come and enjoy the best that the `must-do` iconic London attraction has to offer, with a focus on international tourists to follow.
The agency will work to showcase the lastminute.com London Eye and the unique views and experience it gives visitors, as the city’s only 360-degree moving viewing platform.
The activity will go live this summer.
Source: Elvis
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