ELVIS elevates Caroline Davison to Managing Director and Sustainability Lead role as part of commitment to tackling climate change

New position created in recognition of Davison’s outstanding work in client service and leadership, as well as her ongoing efforts to push sustainability at an agency and industry level

ELVIS elevates Caroline Davison to Managing Director and Sustainability Lead role as part of commitment to tackling climate change

Creative agency ELVIS has promoted its Managing Partner, Caroline Davison, to the newly created dual role of Managing Director and Sustainability Lead. The agency has created the new position in recognition of Davison’s outstanding work in client service and leadership, as well as her ongoing efforts to push sustainability at an agency and industry level. Davison is […]

Purpose Disruptors partners with Iris and Elvis on new ‘Ecoffectiveness’ methodology

- New framework measures the greenhouse gas emissions driven by advertising and identifies ways to maximise the ‘Return on CO2e’ - Initiative led by Purpose Disruptors network members Ben Essen, Chief Strategy Officer at Iris and Caroline Davison, Managing Partner at ELVIS

Purpose Disruptors partners with Iris and Elvis on new ‘Ecoffectiveness’ methodology

Purpose Disruptors, the network of advertising insiders working together to reshape the industry to tackle climate change, has today revealed a new effectiveness metric, ‘Ecoffectiveness’, as it seeks to measure the greenhouse gas emissions driven by advertising. With many major brands committing to the key business metric of reducing greenhouse gas emissions to Net Zero, […]

UNILAD Exhibits Real Blood on Streets of Central London

In protest against discriminatory blood donation system • UNILAD calls on new government to change discriminatory blood donation policies, in its ongoing #BloodWithoutBias campaign • Real blood taken at UNILAD and FreedomToDonate’s Illegal Blood Bank is being displayed in the capital today, demonstrating the healthy blood going to waste due to discriminatory policies which restrict gay and bisexual men from donating • Blood on display was taken from gay and bisexual men at UNILAD’s Illegal Blood Bank – 100% of which was deemed perfectly safe to use but cannot be utilised to save lives because of the three-month deferral period in place • The initiative was developed in partnership with pressure group FreedomToDonate and creative agency ELVIS • NHS released an official statement in response to phase one of the #BloodWithoutBias campaign – The Illegal Blood Bank • More than 3,400 gay and bisexual men have pledged to donate blood via FreedomToDonate and UNILAD

UNILAD Exhibits Real Blood on Streets of Central London

UNILAD is exhibiting real blood in Central London, as it calls on the newly-elected government to change discriminatory blood donation policies currently in place. This out-of-home campaign is the second phase of its #BloodWithoutBias initiative, developed in partnership with FreedomToDonate and creative agency ELVIS. The blood exhibited was donated by gay and bisexual men at UNILAD’s Illegal Blood Bank on 23rd November 2019 as […]