Clairol and Channel 4’s First Dates launch new campaign Find Your Perfect Match, featuring TV spots with hit show’s cast members

Clairol, the expert at-home hair colour brand, has today announced a partnership with Channel 4’s hit show First Dates, celebrating the importance of finding your perfect match, whether it’s for dating or hair colour.

Find Your Perfect Match will feature the well-known First Dates talent, Cici Coleman and Daniella Kalita, discussing how they have found their ‘perfect match’ in the First Dates environment.

The campaign aims to show the expertise Clairol has at providing at-home solutions for all women, no matter their hair type or level of commitment. It aims to drive confidence and empower women of all ages to allow their hair aspirations to come to life in full colour.

Developed in partnership with Zenith and Publicis Media Content, the campaign will run across live and on demand TV (All 4), featuring a 30 second ad produced by First Dates creators, Twenty Twenty Productions. The ad will appear in premium first break spots during First Dates Hotel until 11^th October.

The campaign will be supported by in store marketing and social activity with activations running until 21^st November. Find Your Perfect Match continues throughout the holiday season and in the lead up to Valentine’s Day 2023.

Sannah Rogers, Managing Director at Zenith, said, “We are thrilled to be working with Channel 4 and First Dates to showcase unique personal journeys whether it be in the quest for the perfect hair colour or the perfect date. Clairol want to help inspire confidence and empower people to chat openly about their hair aspirations and as we know, talking openly couldn’t be more important when navigating the dating world!” 

Amanda McLeod, Marketing Director for Clairol at Wella Company, said, “We are really proud of the Find Your Perfect Match campaign, it has been great to engage with the First Dates talent to create new and fresh content for the partnership. With a combination of TVC, instore activations and social amplification, it’s a perfectly suited collaboration that enhances the reach of both Clairol and Channel 4.” 

Angus Mitchell, Customer & Commercial Leader, Channel 4 said: “It’s always a thrill to work on a partnership that brings together a brand and show with such a clear synergy, and Clairol and First Dates is a perfect example of this. Featuring familiar faces from the programme in the fun and creative ad is a great way to truly engage viewers with their product range.”

Source: Zenith

  Channel 4, Clairol, Marketing, Publicis Media Content, Wella Company, Zenith