R/GA announces Global Chief Client Officer as part of the company’s new model

Sean Lyons, Global Chief Executive Officer announced Robin’s appointment effective immediately, and noted Forbes will play a key role with the roll out of R/GA’s new model to simplify the company’s operational structure and offerings.

In his role, Forbes will work to support client relationship development and work across practices and geographies to drive business success with R/GA’s clients. These leadership changes come into place as R/GA evolves its model to focus its expertise on 5 creative practices: Brand Design & Consulting, Products & Experiences, Connected Communications, Media & Connections, and Brand Relationship Design.

Forbes will oversee the global client services discipline, and partner with global client leads and R/GA clients such as Samsung, NIKE, and Google. He will report to Sean Lyons, Global Chief Executive Officer and included a quote below. 

With R/GA rolling out its new model built on our Creative Practices I’ve been looking for the right person to take on the global chief client officer role. I am lucky to have that person at R/GA.  Robin has been instrumental in leading some of our largest and most successful client relationships,  he understands intimately the complexity our clients must work within every day. Our job is to simplify the experience for our clients so they can focus on bringing innovation into their business.  Robin leads with intent and grace making him the ideal person to create a new relationship model for R/GA stated Sean Lyons, Global Chief Executive Officer.

Source: R/GA

  R/GA, Robin Forbes, Sean Lyons