Perfect Storm celebrates strong start to 2023 with senior hire, record turnover and new business wins

• Agency on track for 30% growth and turnover of over £2.3m by financial year-end in March 
• Naomi Biltcliffe joins the management team as client director 
• Inntravel and Costcutter appoint Perfect Storm  

Leeds digital agency Perfect Storm is celebrating a strong start to the year with a senior hire and substantial new business wins.

Perfect Storm is well on track for hitting more than 30% growth by the next financial year-end in March, with a forecasted turnover of £2.3m.

Growing the senior team at the agency, Naomi Biltcliffe has been appointed as client director, to focus on developing the agency’s client services strategy, delivering excellent client experience and managing the team of digital producers. Naomi joins from Finn, bringing with her over ten years’ experience working with national and global brands in the FMCG sector. In her previous role she headed up the integrated marketing team across a number of the agency’s largest clients, such as Yorkshire Tea, Whole Earth, TENA, Gosh! And Mrs Crimbles.

Perfect Storm is also celebrating two significant new business wins. It has been appointed digital marketing partner for self-guided holiday specialists Inntravel as well as retailer Costcutter. York-based Inntravel, which offers self-guided walking, cycling and touring holidays across Europe and the UK, has tasked Perfect Storm to be its paid media specialist partner, along with handling other digital marketing activity including SEO, social media and content. The agency will initially be working with Costcutter on trade-based digital campaigns.

Adam Errington and Dave Nutter founded Perfect Storm as a challenger agency in 2016, with a clear purpose of doing things a better way. Adam said: “2023 is shaping up to be a very exciting year for the agency and we’re delighted to welcome Naomi to the senior team. She brings with her a wealth of experience which will be invaluable to our clients. We’re also delighted to now be working with two more fantastic brands, Inntravel and Costcutter.

“Being able to scale the business through our network of trusted and skilled partners, according to specific needs, gives us a lean and scalable model and ultimately offers our clients better access to hand-picked specialist talent as they need it. Our current financial year is already revealing itself to be up more than a third on the previous year, which was itself up a third on the year before. We look forward to seeing where this year takes us!”

Naomi said of her appointment: “I was attracted to the model set up by Dave and Adam, as it genuinely addresses the changing agency landscape, providing the perfect combination of agility, flexibility and talent. The approach mitigates so many common agency obstacles, meaning we can focus on delivering truly great work. It’s a really exciting time to join Perfect Storm, given the calibre of clients we’re working with, relationships built and the experience within the team. I hope I can help in continuing the great work the agency does and stepping up our client experience to the next level.” 

Source: Perfect Storm

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