System1 announces two senior commercial appointments to drive next stage of US growth

New Chief Commercial Officer (Global) and SVP of Business Development (Americas) appointed as platform revenues up 46%.

System1 Group PLC, the Creative Effectiveness Platform, today announces two new US-based senior commercial appointments to build upon its recent client wins and revenue increases and drive the company’s next stage of US and global growth.

Massachusetts-based Mike Perlman joins System1’s executive team as Chief Commercial Officer, with global responsibility for commercial functions across the business. Perlman is a 20-year veteran of the marketing analytics industry with significant experience scaling and leading go-to-market operations at multiple companies, including as a two-time Chief Revenue Officer (TVision and Jumpshot) and through senior roles at Comscore, Millward Brown, and Compete.

Miami-based Alex Banks joins System1 as SVP of Business Development for The Americas with responsibility for expanding System1’s client and partner base across the US, a key growth market for the company, and Latin America. Banks has been supporting the world’s largest brands with data, research, and advisory services for more than 20 years, including in previous roles at The Economist Group and Comscore where he led both US and international sales teams. He has lived and worked in New York City, San Francisco, Spain, Mexico, and Brazil, and he speaks fluent Spanish and Portuguese.

Perlman will partner with Chief Customer Officer Jon Evans to lead System1’s overall commercial business, while Banks will be responsible for business development in the Americas.

The appointment of Perlman and Banks comes as System1’s international revenues, partnerships and client base show strong growth: the company won more than 60 new clients in the last financial quarter (Q3 FY24) and more than 200 new clients over the first three quarters of FY24, including Pfizer, M&S, Tesco, easyJet, Toyota, Muller, B&Q, and Just Eat. Q3 platform revenues were up 46% year-on-year, including strong growth in the US.

Over the last year System1 has also secured new partnerships with some of the leading ad-supported broadcast and cable networks in the US, as well as Roku TV, Radiocentre, Aardman Animations and Fuse OMD Worldwide.

James Gregory, CEO, System1 said:

“Mike and Alex bring a wealth of respective marketing analytics, operations and sales expertise to System1, and we’re thrilled for them to be joining us at such an exciting time for the business. Both of their roles will be fundamental to delivering our strategic focus on growing top line revenues, particularly in the US, by building upon our recent global growth momentum and aggressively expanding our client base. Bring on FY25!”

Source: System1

  Agency, Alex Banks, Appointment, Chief Commercial Officer, Mike Perlman, SVP of Business Development, System1