Ben Sillence Joins JDO as Head of Strategy UK

Independent brand design agency JDO announce Ben Sillence as the new Head of Strategy for the UK. Based in the agency’s London studio, Ben will partner with Ed Silk, JDO’s Global Head of Strategy, to further develop the agency’s strategic offering of Creating Belief.

Ben joins JDO from Lewis Moberly, where he made a mark as Director of Strategy. His standout work includes the highly acclaimed global campaign for Appleton Estates’ 17-Year-Old Limited Edition Rum—featuring a ‘drop strategy,’ NFTs, and an immersive event in New York, that set a new benchmark for launch campaigns within Campari.

Prior to this, Ben worked client-side as Senior Design and Innovation Manager at Mars Wrigley, where he managed global initiatives for iconic brands such as Dove Galaxy and Maltesers. He also held the position of Head of Strategy at Path, further solidifying his reputation as a leader in strategic innovation.

Silk comments, “Ben’s background has given him a unique ability to integrate creative insight with analytical precision, making him an exceptionally versatile strategist with a deep understanding of design, innovation and execution. We’re excited to see how his expertise will propel JDO to new heights in delivering on its promise to ‘Create Belief’ across all touchpoints of the brand journey.”

“I’m thrilled to join JDO at such an exciting time,” said Ben Sillence. “The agency’s dynamic culture and commitment to pushing creative boundaries made it a great fit. I look forward to leveraging my experience to further elevate JDO’s strategic capabilities and foster lasting partnerships with our clients in the UK and beyond.”

At JDO, Ben will lead the UK strategy team in developing cutting-edge solutions that grow brands by being consumer-centric. He will also advance the agency’s thought leadership and trends intelligence, further solidifying JDO’s reputation as a leader in brand design and innovation.

Source: JDO

  Agency, Branding, Ed Silk, JDO