Party Land Hires Creative Strategy Vet Sean McNamara as Head of Strategy

Full-service creative agency Party Land has hired Sean McNamara as Head of Strategy. The agency, which has had tremendous growth since its 2018 founding, creates imaginative, humorous and memorable work for clients, including Liquid Death, Men’s Wearhouse, Urban Decay and JanSport.

McNamara has more than 20 years of experience at network agencies and indie shops in New York and Los Angeles. He also led strategy practices at Omelet, Sid Lee and, most recently, Havas Battery, after learning the fundamentals at Grey and Y&R. He has shepherded some of the most respected brands in the world, including Walmart, Google, AT&T, KFC, Whole Foods Market, Netflix and Epic Games.

Party Land has offices in Los Angeles and Colorado. They proudly claim to be comedy’s greatest ad agency and take pride in being known for their ability to drive business results through the strategic use of humor. Named an Ad Agency Small Agency of the Year by Ad Age in both 2021 and 2023, Party Land has quickly emerged as a top American independent creative agency among marketers who believe in the power of comedy to turn audiences into fans.

McNamara’s history with Party Land goes back several years, from early days of working on Liquid Death out of the agency’s 1974 GMC motorhome at the beach to recent campaigns for Every Man Jack and KCRW.

“We’re pumped to announce Sean as our new head of Strategy,” said Party Land’s Managing Partner, Andy Silva. “His creative vision and strategic insight will help elevate our work to new comedic heights, aligning bold, breakthrough ideas with our clients’ goals. With his unique ability to balance data with smart brand storytelling, we’re confident he’ll drive the kind of innovation that keeps our agency at the top of its game and makes our clients—and their audiences—laugh out loud. We can’t wait to see how he helps shape the future of Party Land.”

“When done right, comedic advertising isn’t just fun for fun’s sake. It’s serious business solving complex problems and delivering real results. To be effective, it starts with honestly assessing the right job needed, understanding the right audience and brand truths, and strategically identifying the right rules to break. But none of it works without the kind of creative talent that can make it genuinely funny, not just ad funny. That’s where Paty Land wins,” added McNamara.

Source: Party Land

  Agency, Appointment, Head of Strategy, Party Land, Sean McNamara