CONVICTS Creates Short Doc on Bahamas School to Kick Off Coming of Age Series

Creative studio CONVICTS has produced “The Island School: A Coming of Age Story,” a documentary short about an educational program in the Bahamas created as a solution to the mental health and social challenges facing today’s hyper-plugged-in youth. It is the first installment in a broader documentary series that will explore youth development in the 21st century. The film broke globally on World Mental Health Day.

CONVICTS partnered with The Island School to produce the 10-minute film, which captures the transformative power of its experiential eco-learning model on about 30 American 10^th– and 11^th-grade students. The agency also created six shorter pieces ranging from 15 to 45 seconds for digital and social media (YouTube, Instagram, Facebook, TikTok, YT Shorts) to draw traffic to the film. The agency won the business in November of 2023.

The Island School’s innovative approach to education was developed as a solution to the mental health and social challenges facing today’s kids. Through powerful rites of passage, community building, and personal growth, the film reveals a radical new recipe for coming of age in the 21st century while paving the way for a wider documentary series on the subject.

CONVICTS employed a blend of visual storytelling and social-first content to bring the school’s mission to life. Key moments like “The Swim,” and interviews with students, faculty, and residents, reveal the broader human experience. While getting off the grid is a focus of the program, social media plays a key role in driving traffic to the full-length film on YouTube.

The short film’s objective is to share the lessons and story with kids, parents and families globally. Moreover, it aims to reach out on social and drive increased awareness of The Island School’s model in order to drive meaningful conversations about youth mental health and alternative education solutions. The teaser film is intended to serve as a foundation for future partnerships, investments, and interest in the broader documentary series.

“We’re passionate about telling stories that contribute to a better world. Our partnership with The Island School gave us an incredible opportunity to do just that,” said Pete Maiden, CEO at CONVICTS. “Their educational model addresses the toughest challenges youths face today — mental health, technology overload, and social pressures — but also shows the transformative potential in the journey we all make from youth to adulthood. What’s most exciting about this story is we have a 25-year-tested working solution to the issue at hand — watch the film to see it in action. We’re proud to set the stage for a documentary series that continues to explore the ways young people will create the change they want to see in the world.”

“How do we bring hope to our next generation? We leave them so many challenges: we fail to believe that they can make a difference. We need a hero generation and they need real-life experience that brings grit and confidence and ability to effect positive change for their communities and the environment. We’ve always wanted to share that with the world. It’s been great working with a partner that shares our vision,” said the founder and director of the Island School, Chris Maxey.

CONVICTS’ mission is to make the world a better place by telling stories about the people, brands, movements and ideas that challenge the status quo. Its work includes documentaries, short-form content, journalism, design, and creative campaigns for brands with socially conscious audiences. Clients have included Nike, Audi, Bacardi, Estee Lauder, Spotify, Cash App, Canva, Instagram, and CB2.

Source: CONVICTS

  Agency, Convicts, Marketing, The Island School, World Mental Health Day