Colossus Welcomes Micah Donahue as Its New General Manager of Media

With a new role, the indie shop is focusing on delivering strategic growth to clients

Independent creative agency Colossus is strengthening its reputation of creative excellence and strategic collaboration with the appointment of Micah Donahue as its new general manager of Media. In this brand-new role, Donahue will be creating, building, and advancing Colossus’s media strategy, planning, buying, and analytics capabilities.

Donahue comes to Colossus with extensive marketing experience that spans brand consulting, marketing strategy, media operations, programmatic media buying, brand experience design, and communications architecture. He has solidified his status as an industry powerhouse across numerous agencies such as MullenLowe, Mechanica, and most recently, Carbon, as their former SVP of Media.

Jonathan Balck, co-founder and managing director of Colossus, sees the addition of Donahue as a way of bolstering Colossus into becoming an even more formidable business partner for their clients: “Our mission at Colossus is to ‘champion the business of creativity,’ and Micah’s addition is a significant advancement in harnessing this inexhaustible resource for growth. He brings a unique and complementary skillset to our world-class creative, strategy, and production expertise—a left brain who thrives in right-brain thinking.”

Donahue’s distinctive blend of analytical prowess and creative thinking is expected to play a vital role in enhancing Colossus’s ability to deliver exceptional value to clients. His proven track record in innovative growth and media strategy aligns seamlessly with Colossus’s commitment to excellence and creativity.

Source: Colossus

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