- Compare the Market will retain its title as Principal Partner of The Hundred as it enters its fourth year of the partnership
- Fans can now access early bird tickets to secure their spot at this summer’s tournament
- One family of four could be in with the chance of winning an Ultimate Family Day Out at the Final at Lord’s
Compare the Market has announced the renewal of its partnership with The Hundred in a new multi-year deal, as early bird tickets for this year’s tournament go on sale.
The renewal for the multi-year partnership, which began in July 2023, marks the start of an exciting new chapter for The Hundred as all eight teams are under new ownership bringing significant external investment into the tournament. Over the past four years, The Hundred has welcomed new audiences to cricket with the tournament growing in popularity each year and families making up 41% of the audience in 2025.1
With continued investment in The Hundred, Compare the Market is committed to bringing fun and entertainment to families, cricket fans and all those seeking a memorable day out over the summer. Since the partnership began, fans have enjoyed entertaining in-ground activations ranging from t-shirt cannons and merch giveaways to fan competitions and appearances from Aleksandr and Sergei, the brand’s iconic meerkats.
As Principal Partner, Compare the Market will continue to offer world-class entertainment to cricket fans and families this summer, bringing them closer to the 100-ball action. With early bird tickets now available, fans can get their hands on tickets to this summer’s blockbuster cricket tournament guaranteeing a fun day out before general sale opens.
Tom Wallis, Chief Customer Officer at Compare the Market, said: “Since our partnership with The Hundred began in 2023, we’ve watched the tournament go from strength-to-strength. Its fast-paced format makes cricket accessible and easy to watch for everyone, whether you’re a lifelong fan or discovering the sport for the first time. As we enter the fourth year of our partnership, we can’t wait to continue building on the momentum and reach more families and fans this summer and beyond.”
Alex Perkins, Commercial Partnerships Director of The Hundred, added: “We’re delighted to be extending our partnership with Compare the Market, at what is a truly exciting time for The Hundred.
“Since joining us three years ago as their first major nationwide sports partnership, Compare the Market has played an important role in helping the competition reach new audiences and grow year-on-year. Their continued commitment to invest in campaigns that bring fans closer to the action has been invaluable, and we’re thrilled to be building on that momentum together as the competition enters its next chapter.”
The Hundred 2026 will kick off on Tuesday 21st July with the tournament running until the final on Sunday 16th August at Lord’s Cricket Ground. This year, Compare the Market and The Hundred have teamed up to give one lucky winner the Ultimate Family Day Out at the Final. Fans need to buy their early bird tickets by 7th April via the Compare the Market’s exclusive link or enter via post to be in for a chance of winning. Full T&Cs apply2.
Fans can head to the website to purchase early bird tickets to The Hundred 2026 now.
Source: Compare the Market
Compare the Market and The Hundred announce new multi-year partnership deal added by newsroom on
View all posts by newsroom →
You must be logged in to post a comment Login