FELIPE SERRADOURADA GUIMARAES TAKES CREATIVE REINS AT BBH UK & IRELAND

BBH London has named Felipe Serradourada Guimaraes as Chief Creative Officer, UK & Ireland, with overall leadership of the agency’s creative direction and shaping the creative team’s structure and culture.

Previously Executive Creative Director, Serradourada Guimaraes also adds creative responsibility for BBH Dublin to his remit. He continues working in close partnership with CEO Karen Martin and Global CCO Alex Grieve.

Serradourada Guimaraes has been a creative tour de force for BBH London and overseen multiple award-winning and iconic campaigns. From ripping up the OOH rulebook with Tesco ICONS, to Burger King’s ‘Bundles of Joy’ work, which sparked a national debate, and Mentos’ takeover of Fortnite with ‘Fizzooka’, his unapologetic, culturally impactful work has won multiple awards including three Cannes Lions in 2025.

In 2026 so far, he has already overseen several impactful campaigns including Tesco’s ‘Fruit Giant’ and ‘Need Anything From Tesco?’ work, Burger King’s humorous ‘Whopper of a Finish’ marathon ads, Missing People’s hard-hitting ‘Based on a True Story’ and Chupa Chups’ smart and inventive ‘Impossible’ lollipop packaging.

He has also been evolving the shape of the creative department itself with the appointment of Charlene Chandrasekaran as Deputy Executive Creative Director in January, and Stephanie McArdle as Head of Design a month later – a move signalling his intention to ensure design excellence is embedded into everything BBH does.

Karen Martin, CEO BBH, said: “Felipe truly embodies our relentless belief in the power of creativity at BBH and he absolutely deserves this promotion. At a time when our industry needs creativity more than ever, he brings the kind of creative energy that can really dig into clients’ business problems and bring results. He really truly cares.  I’m excited to see him bring this approach to our Dublin office as well as continuing his excellent work in London.”

Serradourada Guimaraes first joined BBH as part of the agency’s creative placement scheme in 2010, rising through the ranks before leaving to join RGA as an associate creative director on Beats by Dre, Google and Nike. He rejoined BBH in 2022 and has been Executive Creative Director for London since January 2025.

“I couldn’t be more proud to be taking the CCO reins at BBH London, the agency I was born and bred at, as well as overseeing the exciting work going on in our talented Dublin office with clients such as Monzo launching there,” Serradourada Guimaraes said. “I look forward to creating more great work for this agency at such an exciting time in its history.”

Alex Grieve, Global CCO of BBH, added: “Felipe is a creative tour de force and I couldn’t think of a better person to be overseeing London and Dublin at this time. His work consistently moves the needle for clients and I look forward to seeing what comes next.”

Source: BBH

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