A Billboard Ad That Doubles As A Huge Insect Trap

Insects like mosquitoes and flies can be quite a big problem in the Northern hemisphere—especially during the warmer seasons.

To help combat the flying pests and promote its brand of insecticide, ORPHEA created a billboard ad that traps insects.

Transparent glue was applied on the ad’s surface in the shape of a jet spray coming from an insecticide can.

As time passed, flies and mosquitoes got trapped in the glue, making the jet spray shape visible.

  Advertsing, billboard, Creative, Innovation, Insects, ORPHEA, Outdoors, Spray, Trap