In this role, she is responsible for growing the end-to-end experience services business to transform our client’s businesses using data-driven, innovative and transparent solutions.
With nearly two decades of industry experience spanning the U.S. and Middle East, TJ Lightwala joined Accenture Interactive after completing seven years leading regional digital specialised solutions at WPP’s GroupM MENA and its subsidiary Mindshare and, prior to that, at Dentsu-owned iProspect. She is a board member of the Mobile Marketing Association (MENA) and actively involved in the digital marketing community in Dubai.
TJ Lightwala brings to her role key industry experience, including expertise in digital products such as programmatic and data platforms, biddable solutions, digital innovations and financial services.
Previously, she was affiliated with leading organisations such as FedEx MEIA, Bank of America, Merrill Lynch and Aegis Media in Boston, in diverse capacities.
Lightwala also serves on the Board of Directors and as Measurement Chair at Mobile Marketing Association MENA. She is a member of the global jury at I-COM Data Creativity Awards and a Charter Member of TiE Dubai Chapter.
Source: Accenture Interactive