American Tourister announces football superstar Cristiano Ronaldo as its 2018 Brand Ambassador

American Tourister, leading international luggage brand, announced the signing of international football superstar, Cristiano Ronaldo, as its new brand ambassador for 2018.

Five-time winner, a world record, and the current holder of the FIFA Ballon d’Or Award (2008, 2013, 2014, 2016, 2017), the former Manchester United (2003-2009) and Real Madrid (2009-present) goal-scoring record-breaker has won 24 trophies over the course of his illustrious career, including four UEFA Champions League titles, and he captained Portugal to victory in the 2016 UEFA European Championship. Cristiano is a true legend of the game and one of today’s most popular and recognisable sporting icons.

Dynamic, stylish and confident, with a global following of more than 230M fans across Facebook and Instagram, Cristiano embodies the soul of the American Tourister brand. His appointment also comes as football fever begins to grip global audiences ahead of the FIFA World Cup, which kicks off in Moscow, Russia on June 14^th 2018.

Expressing his excitement on the signing of Cristiano, Subrata Dutta, President of Asia Pacific at Samsonite, said, “There couldn’t be a better time to bring Cristiano on-board. His lively and vivacious personality, on and off the field, resonates perfectly with our fun-loving, vibrant brand personality. His presence will help bring American Tourister to a whole new audience, allowing us to stand out from the competition, and enabling us to take the Brand to the next level.”

Equally delighted to join the American Tourister family, Cristiano said, “American Tourister is a functional yet cool brand that appeals to everyone. I’m delighted to be the face of the brand for 2018. As a frequent traveler myself, I appreciate the need for high quality luggage that still allows you to express your personality.”

Source: Samsonite

  American Tourister, Brand Ambassador, Cristiano Ronaldo, football, Luggage, Marketing, Samsonite