Online car servicing and repair portal MyCarNeedsA.com has appointed Arena Media to manage its media planning and buying. The agency won the business without a pitch and will begin work immediately. The incumbent on the account was MediaCom.
The win will see Arena Media planning and buying media for MyCarNeedsA.com as the company is looking to significantly scale up its business this year, after completing new rounds of funding.
Henry Daglish, Managing Director at Arena Media said: “As agents of change for growth we thrive on working with entrepreneurs like MyCarNeedsA.com as partners and look forward to helping them drive their business performance in 2016 and beyond.”
Scott Hamilton, MD of MyCarNeedsA.com added: “We were extremely impressed with both the quality of ideas displayed by the team at Arena Media, and their obvious passion and interest in our business. We are very much looking forward to working with the team”.