Arla selects Accenture Song to launch two new pan-European sub-brands  

Arla Foods, the Scandinavian-based dairy cooperative, has awarded Accenture Song (formerly Accenture Interactive) the brief to handlethe launch of two new pan-European sub-brands after a competitive pitch. Arla’s new sub-brand ranges are set to launch in 2023/24 with campaigns spanning brand strategy, creative, digital innovation experience, and digital e-commerce.

In addition to being Arla’s existing lead digital agency of record, the pitch wins for the new (undisclosed) sub-brands have secured Accenture Song’s position as Arla’s lead global creative agency. 

Katie Reed, VP of Global Arla Brand, said: “Our sub-brands are seeing exceptional growth as consumers continue to choose ournatural and sustainablehigh-quality products. We were so impressed by the creative and strategic thinking on a global scale that Accenture Song demonstrated and we’re looking forward to driving the growth of these two sub-brands together.”

James Denton-Clark, managing director at Accenture Song, said: “We are proud to have built upon our strong relationship with Arla and we’re looking forward to working with them to launch their new sub-brands.”

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