TMW, part of Accenture Song, hires Group Strategy Director for expanded earned offering

TMW, part of Accenture Song, hires Group Strategy Director for expanded earned offering

– Jasmin Kocur to co-lead Social, Creator, PR and Community offering – Announced today, TMW, part of Accenture Song, has strengthened its earned‑first capabilities with the appointment of Jasmin Kocur as Group Strategy Director. Kocur, who joins from TBWA\Media Arts Lab, will co-lead the team of earned-first specialists spanning Social, Creator, PR & Community alongside Executive […]

‘You Won’t Know Until You Ask’: Government launches new campaign to encourage conversations about harmful online content

‘You Won’t Know Until You Ask’: Government launches new campaign to encourage conversations about harmful online content

The Government has launched a new campaign to support UK parents with immediate practical advice on how to talk to their children about the content they see online. The Department for Science, Innovation and Technology has developed the ‘You Won’t Know until You Ask’ campaign, providing parents with practical support they can use immediately and the confidence they need to have conversations with their children […]

AXS Appoints Droga5 London, Part of Accenture Song, to Reinvigorate Its Global Brand Platform

AXS Appoints Droga5 London, Part of Accenture Song, to Reinvigorate Its Global Brand Platform

Partnership will focus on expanding brand expression and fan-first storytelling Global leader in ticketing technology, AXS has appointed Droga5 London, part of Accenture Song, as its global strategic and creative partner following a competitive pitch process, to amplify the brand’s role and expression within the heart of live entertainment. AXS (pronounced Access), the trusted leader in advanced […]

Plusnet’s Iconic ‘Plus’ Comes Alive in Surprising, Tactile Ways in a Playful New U&Dave Sponsorship from Droga5 London, part of Accenture Song

Plusnet’s Iconic ‘Plus’ Comes Alive in Surprising, Tactile Ways in a Playful New U&Dave Sponsorship from Droga5 London, part of Accenture Song

Plusnet is taking its iconic Plus logo to new creative heights with a playful, design-led campaign launching this November 2025, marking the brand’s first major brand media investment since 2023. Developed by Droga5 London, part of Accenture Song, the new work centres around the familiar Plusnet plus, revealed in delightfully tactile and unexpected ways across […]

Rubber ducks, bubbles and musical sponges: HMRC makes tax feel good in new campaign

Rubber ducks, bubbles and musical sponges: HMRC makes tax feel good in new campaign

New campaign builds on ‘You’re On It’ work targeted at adults aged 18-65 in the UK This week, TMW (part of Accenture Song) & Pablo unveil their second major campaign for His Majesty’s Revenue and Customs (HMRC). Building on last year’s success, in making managing money and tax affairs easier, a drive that previously delivered record new app users and […]

Julia, Lauren & Ruben step into new global roles at Droga5

Julia, Lauren & Ruben step into new global roles at Droga5

Droga5, part of Accenture Song, continues to bolster its leadership ranks with the appointment of Global Chief Transformation and Operations Officer Julia Albu, Executive Director of Global Accounts Lauren Tomlinson and  Global Head of Production Ruben Mercadal. All three have instrumental roles in the agency’s evolution as a global network and will work to ensure […]

Droga5, part of Accenture Song, gives readers the power to bring books to life in a new advertising campaign for Amazon Books

Droga5, part of Accenture Song, gives readers the power to bring books to life in a new advertising campaign for Amazon Books

A global 360 campaign brings the unique power of reading to life across film, OOH, radio and digital channels reframing reading as an interactive act of imagination – where stories only move forward when readers turn the page. Droga5, part of Accenture Song, has launched their new global campaign for Amazon Books and Kindle, spanning […]

Utiq launches Trusted Partner Programme to further accelerate adoption and growth

Utiq launches Trusted Partner Programme to further accelerate adoption and growth

Europe-wide initiative and certification will provide training on use cases, technical deployment and integrations, testing and delivery, and measurement and reporting Utiq, the European adtech company with a unique telco-powered first-party identifier, announces the launch of its Trusted Partner Programme and Certification for the industry. Collaboration across the digital advertising ecosystem has been a key […]

UNLIMITED win brief to work on Breakthrough Agenda

UNLIMITED win brief to work on Breakthrough Agenda

This is the latest of a string of Government wins Following a competitive pitch against rostered Government agencies, UNLIMITED & Pablo has been appointed as the agency of record for The Breakthrough Agenda. The initiative, led by the Department for Energy Security and Net Zero, was established to strengthen international collaboration in clean technologies and […]