Europe-wide initiative and certification will provide training on use cases, technical deployment and integrations, testing and delivery, and measurement and reporting Utiq, the European adtech company with a unique telco-powered first-party identifier, announces the launch of its Trusted Partner Programme and Certification for the industry. Collaboration across the digital advertising ecosystem has been a key […]
Immediate, home to the UK’s most trusted food media brands is partnering on a multi-platform partnership with Stella Artois Unfiltered, creating a video series alongside bespoke recipes and content. The collaboration brings together Stella Artois Unfiltered, chef-turned-farmer Julius Roberts, and Immediate’s renowned food brands, Good Food and olive. The Savour the Unfiltered campaign features Julius […]
OKKULO® research with Sunderland AFC shows up to a 72% improvement in athletes’ anticipation times and an 18.8% reduction in sensory reaction times. OKKULO®, a pioneer in vision and cognitive training through light manipulation, has released new research that highlights the transformative impact of its proprietary technology on professional athletes. Conducted with elite football players from […]
Quiet Storm, the independent, employee-owned creative agency and production company, has hired comedy writer and performer Will Hislop as a creative, with a brief to boost its creative output – especially drawing on his talent for humour. He joins this month, reporting to Seb Jamous, creative director, and Trevor Robinson OBE, founder. Will has a […]
GRV Media, Europe’s largest independently owned online sports media business, has retained leading sports communications agency MatchFit to lead on B2B and brand communications. MatchFit will elevate growth ambitions through storytelling around the GRV Media master brand, which operates a portfolio of more than 40 sports websites whose original content reaches tens of millions of readers each month. GRV Media’s AdTech division […]
ShowHeroes, a global leader in delivering sustainable and innovative digital video advertising and CTV solutions, announces the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a groundbreaking collaboration with TVision, a leader in television measurement and audience attention data. This alliance broadens the global reach of ShowHeroes’ attention measurement offerings and […]
New partnership aims to excite more young people across the country about creative careers Discover! Creative Careers, an England wide industry-led programme, has partnered with YouTube to launch a campaign to excite and energise 11-18 year olds about opportunities in the creative industries. The exclusive screening and launch of the programme’s first film created for its young […]
‘Thumbs’ celebrates people connecting with their crew in real life Captain Morgan is today launching its new global through the line campaign, ‘Thumbs’, that encourages people to look up from their screens and connect with friends. In a world of endless scrolling, the campaign celebrates the power of fun and connection that’s created when people get […]
Hannah to power up team with focus on product mix Adaptive streaming technology company SeenThis has appointed experienced adtech professional Hannah O’Neill as VP Sales, EMEA. Meanwhile, former UK GM Nick Titmus has moved to a new role as VP Sales, Expansion. In her new role, Hannah will be responsible for running the EMEA team, […]
Tiger conservation organisation Save Wild Tigers today launches ‘Ray the Rug’, a powerful short 6-minute film, featuring award winning British actor Ray Winstone, to highlight the global poaching crisis driving wild tigers towards extinction. ‘Ray the Rug’ is a collaboration between independent creative agencies Monster Sauce and Worth Your While, and VFX agency Smoke & Mirrors Bangkok. […]