forpeople, a global creative studio, has partnered with international development charity Tree Aid to deliver a comprehensive pro bono rebrand, unveiled today alongside Tree Aid’s new website launch. Centred around how trees and people can thrive together, the bold new brand strategy and visual identity focus on highlighting and empowering the communities across Africa that are behind […]
Gain Theory achieves placement as a leader among top vendors in the market in analyst report WPP today announced that its global marketing effectiveness and foresight consultancy, Gain Theory, has been named a Leader in The Forrester Wave™: Marketing Measurement And Optimization Services, Q1 2026. Forrester’s report noted: “Gain Theory’s distinctive vision is to empower […]
Raising your middle finger usually takes half a second and almost no thought. Unless you have ALS. ALS is one of the few diseases that strips the body of its strength while leaving the mind completely intact. As muscles weaken, even the most basic gestures become difficult or impossible, starting with the upper body. A […]
Compare the Market has unveiled ‘Me Timeʼ, a playful new campaign created by global creative agency of record VCCP. The campaign stems from Compare the Marketʼs new brand platform, ‘The Simples Way to Saveʼ, showcasing how the digital comparison site saves customers money – and time – thanks to ‘AutoSergeiʼ. Following a legacy of storytelling […]
Coolr, one of the UK’s fastest-growing independent social media agencies, has appointed Jenni Evans as Growth Director. This is the agency’s second Growth Director appointment, as the agency continues to scale. The appointment comes after a year of strong momentum for Coolr, which has achieved more than 20% growth in 2025. In her new position, Evans will […]
MNSTR establishes a London presence to deliver experience-led campaigns at scale, from day one. Leading creative agency MNSTR today announces the launch of its London office, marking a significant acceleration of the agency’s international expansion and its second international location. The move establishes MNSTR‘s immediate presence in the UK market, supported by Project Worldwide‘s scale, capabilities, and […]
Fabio Cannavaro highlights Kaká’s legendary side in campaign created by AlmapBBDO for new Malbec fragrance launch In a year marked by narratives about excellence, with the eyes of the world turning to football, O Boticário, a Brazilian cosmetics company, is launching a campaign around Malbec Black Legend: a new, limited-edition fragrance celebrating a new era […]
Samsung has unveiled a new global Olympic campaign for the Milano Cortina 2026 Winter Olympics, marking the first time the Victory Selfie will appear at a Winter Games — and the first time it will be available for pair and team sport medal ceremonies. Following its debut at the Paris 2024 Summer Olympics, the Victory Selfie allows athletes […]
MATTA has partnered with AB InBev India to help launch Budweiser’s first-ever association with cricket, marking the brand’s new global partnership with the International Cricket Council (ICC) ahead of the Men’s T20 World Cup in India and Sri Lanka. The campaign, ‘In the Hands of Fans’, brings together Budweiser’s long-standing heritage in global sport and […]
Building on a decade of LGFA sponsorship, Lidl Ireland’s Highlights Hijack campaign will replay brilliant moments from the history of the game in an unexpected way. Created with Folk VML, Lidl will hijack familiar media spaces with iconic LGFA highlights that audiences may have otherwise have missed – because greatness deserves to be seen. The campaign […]