California might well be the world capital of outdoor advertising, but the medium is coming under increasing regulatory pressure, as state and local governments respond to complaints about the proliferation of illegal or simply unwanted outdoor ad displays. Most recently, Governor Jerry Brown signed a law designed to crack down on illegal mobile advertising, in […]
JWT London has picked up the £50 million EMEA advertising account for Canon. The agency won the business after a competitive pitch through AAR that began in July. The account moves from Mcgarrybowen, which will be retained in a smaller strategic role. Mcgarrybowen had handled the Canon work since 2000, when it picked up the […]
http://www.youtube.com/watch?v=_BRoU1hw-CU Volvo‘s latest ‘live test’ video premiered on YouTube, with a Volvo FL Distribution truck thrown into the deep end of a Spanish bull run. Created with Swedish agency, Forsman Bodenfors, ‘The Chase’ was also worked on in post-production by The Mill. Set in Ciudad Rodrigo, where Spain’s infamous ‘encierro’ is said to have started […]
The advertising watchdog has banned a TV ad for Beats Pill speakers featuring the singer Robin Thicke from being broadcast before 7.30pm following almost 100 complaints from viewers who believed the spot was “offensive” and “sexist”. http://www.youtube.com/watch?v=fbtewxfcptw The spot features Thicke performing his single ’Blurred Lines’ alongside three female models in hot pants and see-through […]
American Express and TripAdvisor will team up to offer American Express customers special deals on travel. The deal will allow AmEx customers to post Card Member reviews, access exclusive Card Member hotspot lists and get special merchant offers, as well as heralding the introduction of a loyalty scheme through the “Amex Traveler” badge. “American Express […]
http://www.youtube.com/watch?v=OhGGZcG7tgc BBH Asia Pacific has created a world’s first ‘virtual meets reality’ football game to launch the Nike Hypervenom football boot in Southeast Asia. This revolutionary game sees for the first time, the convergence of virtual projection mapping and playing with a physical football. Introduced globally in May 2013, the Nike Hypervenom football boot made […]
To celebrate the Porsche 911’s 50th anniversary, the German automotive company created a ‘car symphony’ to sing itself happy birthday. Using seven generations of the Porsche 911, the cars revved their engines to belt out a unique rendition of the ‘Happy Birthday’ song. To go along with the video, the company even created a game […]
Levi’s has launched an out-of-home (OOH) campaign in East London as part of its #MakeOurMark project. The #MakeOurMark activity spans outdoor, social media and interactive events. It has aimed to encourage up-and-coming creative talent from across the UK to contribute words, images and videos through Twitter, using the hashtags #MakeOurMark and #Moves. The latest effort […]
NME has been redesigned with a new look and a new logo in a bid to assert ‘authority, credibility and depth of knowledge.’ The design has been led in-house by art director Mark Neil under new editor Mike Williams. NME last redesigned in 2010 under art director Joe Frost and former editor Krissi Murison. This […]
Tennis star Andy Murray has hired a branding agency to create a personalised logo that will appear on his apparel and associated merchandise. Aesop has been hired after a competitive eight-way pitch to create an identity for the Wimbledon champion. It is understood that it will be incorporated into a new Adidas range and across […]