Global Experiential & Commerce agency Momentum Worldwide announces the promotion of Alessandro Camaioni to the role of Head of Commerce Strategy, UK. Alessandro will be responsible for driving commerce strategies across Momentum’s varied portfolio of clients. Alessandro will work closely with Momentum’s Global Commerce Lead, Jennifer Olliges, and will focus on advancing key partnerships, including […]
The effort informs South Carolina residents on how to smartly utilize their energy consumption so that they can maximize savings. Santee Cooper, South Carolina’s largest power and water utility provider, this month launched a new ad campaign aimed at educating customers on how to smartly shift their energy usage during peak times so that they […]
Yes& embraces firm’s 55+ years of nonprofit expertise Yes& announce its second acquisition of 2025, the legendary D.C. agency Williams Whittle. Earlier this month Yes& announced the acquisition of Beacon Digital Marketing (now operating as Yes& Beacon), a leader in B2B, fintech, cyber security, and SaaS marketing. The acquisition of Williams Whittle will reverberate throughout the Washington area […]
BY Jamie Whitburn, Consultant – Stirred AI is transforming healthcare communications, streamlining processes and generating real-time insights that enhance efficiency and creativity. However, the rush to integrate AI into healthcare communications comes with risks, specifically regarding misinformation and bias. These risks need to be mitigated effectively, with AI being balanced alongside human creativity, making this point in time […]
LADBROKES ANNOUNCES the signing of former England and Yorkshire cricketer, and Strictly Come Dancing winner Darren Gough as its newest ambassador. The former fast bowler and Barnsley FC fan will provide Ladbrokes’ customers with his insight and expert opinions across multiple sports including cricket, football, golf, boxing and the next series of Strictly. The partnership […]
Swedish coffee brand Löfbergs, one of Scandinavia’s largest and most beloved coffee names, is making a bold move into the UK market with the launch of its new campaign, ‘Feel the Lof.’ The campaign, developed by ARK Agency following a competitive pitch, is set to shake up the coffee category and challenge the dominance of […]
We Are Social Studios, the social-first production specialist division of We Are Social, is continuing its relationship with the leading arts charity and academy for the screen industries, BAFTA. The image features BAFTA Rising Star winner David Jonsson, along with award presenters Letitia Wright and James McAvoy. For the second consecutive year, We Are Social […]
GumGum’s video solutions suite meets the growing demands of consumers Video advertising spend will account for 86% of new display dollars over the next three years, according to an eMarketer forecast. However, a significant disconnect remains between how ads are delivered and what truly resonates with consumers. GumGum, the leader in contextual-first advertising technologies, today […]
Policy Expert, one of the UK’s leading personal lines insurers spanning home, motor, and pet insurance to over 1.5million customers, has appointed Performance Media agency, ROAST to spearhead its Search Optimisation efforts following a competitive pitch. ROAST will focus on a comprehensive search strategy encompassing both technical SEO and content-driven approaches, building Policy Expert’s profile in […]
And why the bots aren’t yet equipped to displace experiences. BY JP Stacey – Senior Account Director , Outerkind If I could buy stock in the use-frequency of a word by the marketing industry, I would invest in “experiential.” Here’s why. Like the “reimagine” boom circa 2010-2020—when every brand from Dove to Capital One to […]