Transforming the adoption process into an engaging, shareable moment to help more shelter dogs find their forever homes Cheil Worldwide and “King ddangkong,” a shelter dog character famous on YouTube in South Korea, launched My Dog Twin which uses AI to connect potential pet parents with shelter dogs who share similar physical characteristics and personalities. 80 thousand […]
One of Ireland’s leading energy providers cements their commitment to sustainability and savings with the launch of SMART plan suite Bord Gáis Energy, the energy provider serving over 730,000 residential and business customers across Ireland, has launched its most significant recruitment campaign to encourage consumers to switch to a SMART plan with the launch of […]
Harry Redknapp has returned, alongside new guest coach Luke Littler for a third season of Specsavers’ Best Worst Team YouTube series, this year in partnership with Spotify and The Rest is Football podcast. The launch of a third season of the six-part YouTube content series aims to connect new and younger audiences with Should’ve Gone to […]
Tune, Born from the celebrated legacy of two studios, Bandstand Videos and Tikdum Studios, is officially announcing its launch today. Creative duo Tuhin Arya and Neel Nigam have announced the launch of Tune, a creative agency built on a decade of expertise in crafting bold, idea-first campaigns. With Bandstand Videos and Tikdum Studios as in-house production arms […]
Independent media agency chosen following a closed pitch Medialab, the UK’s leading independent media agency, has won the full media planning and buying account for Great Ormond Street Hospital Charity (GOSH Charity). This reinforces a long-standing relationship between the two that spans more than eight years. Medialab and GOSH Charity first partnered in 2016 on the charity’s […]
The news comes via AdForum’s Business Creative Report, the definitive ranking of the world’s most awarded ads. For the second year in a row, Michelob Ultra and FCB New York score the world’s most awarded campaign – this time with the groundbreaking “Dreamcaster”. Now in its eighth year, the Business Creative Report is a unique […]
Creative agency, BMB has unveiled a chocolate box packed with honesty – in addition to delicious sweet treats – for the most romantic day of the year, Valentine’s Day. “Love, sweet love” is full of tasty chocolates, accompanied by a menu that says it like it is. It was created in response to the human […]
The world of travel has changed. Today’s travellers are looking for something different. Experience-driven, digitally savvy, and seeking authenticity over extravagance, they’re looking for meaning, immersive personal experiences and journeys they won’t forget. Kuoni, once an iconic travel brand, had become pigeonholed as luxury Indian Ocean honeymoons, limiting its broader appeal and relevance. Perceived as […]
Taps Top Industry Talent Jim Lyons to Serve as Chief Growth Officer Net Conversion, a leading media agency known for its data-driven approach and commitment to client success, expanded its leadership team with three key executives: Jim Lyons has been named Chief Growth Officer; Alex Holt as Vice President, Data Strategy; and Haley Gribben as Strategy & Insights Manager/ “Chief Storyteller.” These three execs […]
Berlin-based craft brewery BRLO partners with Design and Innovation Company, AKQA As part of its 10th anniversary, Berlin craft brewery BRLO is taking a stand against rising right-wing populism in Germany. Less Hate, More Hops is a bold new activation with a simple premise: the fewer votes the far-right Alternative für Deutschland (AfD) receives in the 2025 […]